Gartner Blog Network

Posts from Date:   2015-8

Technology Category Names (and Why They Don’t Always Matter)

by Todd Berkowitz  |  August 28, 2015

As many of you know, I wear two hats at Gartner. As a Tech Go-to-Market analyst, one of my jobs is to advise clients on to how the improve the effectiveness of their sales and marketing efforts. Messaging and positioning is a big part of that, with more than 2/3 of of the team’s marketing-related […]

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