Gartner Blog Network

Posts from Date:   2015-2

Outbound Sales Activities Can Still Succeed, Even Early in the Buying Cycle

by Todd Berkowitz  |  February 10, 2015

It might seem like every time you read an article or blog post or see a presentation about B2B technology sales and marketing, you’ll see a stat that indicates that 60, 70, 80 or even 90 percent of the buying cycle is complete before a prospect engages with a provider. TheĀ “democratization” of information, the rise […]

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