Gartner Blog Network

Posts from Date:   2014-10

Strengthen the Role of Tech Product Marketing to Succeed in a Connected Environment

by Todd Berkowitz  |  October 13, 2014

Back many moons ago, or at least far enough back that I had a lot more hair (and far less gray in it), I began my career in public relations. But within a few years, I realized I wanted to go into product marketing, so much so that I left a really promising startup because […]

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We’re All on the Hook to Demonstrate Value to Existing Customers

by Todd Berkowitz  |  October 1, 2014

As a member of the Gartner Technology Go-to-Market Research team, I have several calls each week with clients and prospects explaining what we do and how we help. When I talk about my particular remit, we usually wind up discussing one or two areas that are of particular interest to the person on the other […]

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