Gartner Blog Network

Posts from Date:   2014-5

Making Win/Loss Analysis Count

by Todd Berkowitz  |  May 19, 2014

d   I grew up in Denver, Colorado in the 1980s. Denver has always been a football-crazed town, especially when the Broncos were playing well. We had a future NFL Hall-of-Fame quarterback (who is now the team’s EVP and General Manager) by the name of John Elway. When you looked at his statistics compared to […]

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What to Do When You Have Run Out of Content Ideas

by Todd Berkowitz  |  May 6, 2014

  Most marketers struggle to come up with new, creative ideas for content, especially the kind of content that will get attention. You can only talk about certain topics so many times without getting repetitive and at a certain point, the content creation process takes much longer. Data-driven content in the form of primary or […]

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