Gartner Blog Network

Posts from Date:   2014-1

Attention AR Professionals: Looking for Case Studies for Upcoming Research (Round 2)

by Todd Berkowitz  |  January 29, 2014

Thanks to all of the vendors and Gartner Account Executives who responded to my November blog post. I got a lot of great responses and examples. I’m working on two research notes for publication in March and April and thought I would tap into the collective brain trust of Gartner clients and readers of this […]

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Friendly Reminder: Techology Buyers Aren’t Like Sports Fans

by Todd Berkowitz  |  January 22, 2014

  Wouldn’t it be great if technology buyers acted like sports fans? They would call their local sports radio station to gush about your product roadmap, taligate before your company meetings and burn couches when they went live with your software? Unless your company is named Apple, that is probably not the case, and buyers […]

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Lead Management Vs. MQLs

by Todd Berkowitz  |  January 15, 2014

  A few weeks back, I published a couple of notes around Marketing Qualified Leads (see here and here– subscription required) and discussed them in on this blog (see here and here). ┬áBefore I took a few days off over the holidays, I wound up having several discussions with clients, readers, and other analysts about […]

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