Gartner Blog Network

Posts from Date:   2013-12

Is Revenue Better than Leads?

by Todd Berkowitz  |  December 19, 2013

In AT&T’s We Want More commercial, one of several great ones featuring Beck Bennett and groups of young kids, he asks “Is more better than less?” Her reply was priceless: “More is better than less because if there’s more less stuff, then you might want to have some more. However, your parents won’t let you […]

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The Marketing Qualified Lead Trap

by Todd Berkowitz  |  December 17, 2013

  Ardent Seinfeld fans will remember the episode where Frank Costanza hired his son George and a guy named Lloyd Braun to sell computers out of his garage in Queens. It was also the famous “Serenity Now” episode, a phrase that Frank yelled when it turned out that Lloyd (despite all the praise from Estelle […]

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Adjusting Your Marketing Campaigns When Your Customers Don’t Like You

by Todd Berkowitz  |  December 10, 2013

  I normally don’t use this blog for personal rants, especially about things in the sports world. But Hank Barnes opened up this can of worms a few weeks ago and I decided to go with it. I live in Denver, Colorado. I grew up watching minor-league baseball since we had no major-league team. When […]

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