Gartner Blog Network

Posts from Date:   2013-11

Attention AR Professionals: Looking for Case Studies for Upcoming Research

by Todd Berkowitz  |  November 25, 2013

No obscure movie GIF for today’s post since it’s short and to the point. To all of you who work in analyst relations or marketing, hoping you can help me identify some companies to interview (and hopefully feature) in some upcoming research I am writing. Here are the details: Marketing to Customers-┬áMany technology and services […]

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The Values Mismatch Between Providers and Buyers

by Todd Berkowitz  |  November 15, 2013

There is a famous scene in Bull Durham when Crash Davis (played by Kevin Costner) tells Nuke Laloosh (played by Tim Robbins) “you don’t need a quadraphonic Blaupunkt, you need a curveball!” (Thanks Julie Hopkins for inspiring me to use Bull Durham in a blog post!) It was 25 years ago, but the point still […]

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The Cult of Customer Loyalty and How Tech Companies Can Harness It

by Todd Berkowitz  |  November 13, 2013

With a few exceptions, most products that drive insane, almost cult-like levels of loyalty and attention are consumer-driven, popular with young kids and often passing fads. (Anyone remember Silly Bands? And will anyone see Rainbow Looms next summer?) Or they are parodied in movies (Think Woody Harrelson’s addiction to Twinkies despite the country being taken […]

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It All Comes Back to Positioning and Messaging

by Todd Berkowitz  |  November 5, 2013

  I was on vacation last week and in client meetings much of the week before, so it’s been a few weeks since my last post. But this is a topic that I have been wanting to cover for some time. When I take inquiries from clients, at least a third of them relate to […]

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