Gartner Blog Network

Posts from Date:   2013-10

Marketing to Aggressive Technology Buyers

by Todd Berkowitz  |  October 18, 2013

  When a hot new product comes out, there are people who make a point of being the first ones to have them. Whether it’s an iPhone or a pair of shoes or even a putter, we all have friends and colleagues who take pride in having it as soon as humanly possible. In the […]

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How to Nail Your Gartner Vendor Briefings

by Todd Berkowitz  |  October 7, 2013

  As an analyst on the Technology Go-to-Market Strategy team, I get to work with clients in a lot of different capacities. Like my colleagues who write for end-user IT organizations, I need to stay up on the latest technologies that might be of interest to my clients (which in my case would be marketers […]

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