Gartner Blog Network

Posts from Date:   2013-7

Yeah, Your Probably Do Need a Feature Prioritization Process

by Todd Berkowitz  |  July 31, 2013

I was talking to a large consulting firm client the other day. They were looking for some guidance for one of their clients, a software company that was struggling with managing the feature requests coming from customers and prospects. It’s a very common problem, even at larger and more established providers. Limited development capacity, a wide number of use […]

Read more »

The Ultimate Segmentation and Targeting Challenge

by Todd Berkowitz  |  July 18, 2013

One of the biggest challenges for many technology providers, especially those serving B2B audiences, is segmentation. In a recent blog post, called “Segmentation Decisions and Personas Need to be Shared Broadly,” my colleague on the TSP Go-to-Market Strategy Team, Hank Barnes, highlights the importance. The post also references a great research note from Jennifer Beck […]

Read more »

How Animal Videos Can Teach a Tech Company New Tricks

by Todd Berkowitz  |  July 5, 2013

This is my maiden voyage for the Gartner Blog Network. I joined Gartner about two and half weeks ago and plan to be a frequent blogger. I’m part of the Go-to-Market Strategy team for TSP (Technology and Service Provider) Research team. My focus is on Product Marketing and Product Management professionals and my specialty is marketing […]

Read more »