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Three Sessions You Don’t Want to Miss at the Gartner Tech Growth and Innovation Conference

by Todd Berkowitz  |  May 31, 2017  |  Submit a Comment

TGI2

We’re less than three weeks away from the Gartner Tech Growth and Innovation Conference. This is our only event specifically geared for technology and service providers (TSPs) and we have a great agenda lined up. If you are a Gartner client (or not a client) and want to hear about how to improve go-t0-market strategies and grow and transform your business, this is the event for you. There are still a few spots available for the conference and the key workshops and clinics.

If you are going to the event (or are thinking about it), I will be moderating two panels and leading a workshop. Both of the panels can be added to your personal agenda, while the workshop requires advance registration (space is limited, so register ASAP).  Here are the details:

  • Monday, June 19th at 5:00 PM- Panel: Account Based Marketing: Separating the Value from the Hype- Come hear Alfresco’s Sydney Stone, InsightSquared’s Joe Chernov, LiveRamp’s Rebecca Stone and Red Hat’s Eileen Egan share tips and lessons learned from the ABM trenches.
  • Tuesday, June 20th at 11:45 AM- Panel: Making Sales Enablement a Competitive Advantage- Come hear Citrix’s Mike Fouts, Everstring’s Matt Amundson, ProCore’s Alex Jaffe and Salesforce’s Dan Darcy discuss how they not only overcame sales enablement challenges, but also used their approaches to improve business outcomes.
  • Tuesday, June 20th at 1:30 PM- Workshop: Getting Started with Account-Based Marketing- New to ABM or want to get more hands-on advice about running an ABM program? This workshop will help you understand the fundamentals of selecting the right accounts and building out engagement strategies for those accounts. 

There are lots of other great sessions at the event from keynotes to breakout sessions to workshops and clinics. Whether you are a product marketing leader, a chief marketing or revenue officer, a CEO or simply responsible for any aspect of go-to-market strategy, the event has plenty to offer for you.

If you can’t make my sessions, I’m sure you will see me around the event. Flag me down in the hallway or at the bar overlooking the beach. See you there!

Category: abm  sales-enablement  

Tags: events  gartnertgi  

Todd Berkowitz
Research Vice President
3 years at Gartner
18 years IT Industry

Todd Berkowitz is a Research Vice President focusing on B2B technology marketing and sales. He advises product marketing leaders, CMOs and sales enablement leaders on how to improve the effectiveness of their demand generation, sales enablement, account-based marketing and upsell/cross-sell efforts. He also looks at how data, analytics, content and tools can improve marketing-sales alignment and overall effectiveness.. Read Full Bio




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