by Thomas Otter | January 4, 2012 | 1 Comment
I stumbled on this brilliant video today (hat tip to @williamtincup). Click on the the link and then head back here. This is one of the better examples of linking corporate and employee branding for recruitment I have seen. Low cost Innovative Targeted Measured (note the stats at the end). It cleverly reinforces the corporate [...]
Category: HCM Social Software Tags: recruitment
by Thomas Otter | May 7, 2009 | Comments Off
The best job in the world campaign from the Queensland government has gone brilliantly. It created masses of publicity for the barrier reef, on prime time TV, in the press, and across the full spectrum of social media. It won best advertising campaign of the year. According to my favourite newspaper, the Guardian. A [...]
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Category: HR Tags: australia, HR, recruitment
