Thomas Otter

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Archives for January, 2012


Being a Good Corporate Burgher.

by Thomas Otter  |  January 11, 2012  |  1 Comment

While taking a break from a flurry of inquiry calls about ERP upgrades vs SaaS replacements,  I ambled over to facebook with Nespresso in hand.  A few years ago I met Dave Duarte, who  introduced me to  the Ogilvy Digital Academy in South Africa. There is a lot of innovative stuff going on in the [...]

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Category: innovation Social Software south africa     Tags: , ,

Aligning corporate and employee branding makes sense.

by Thomas Otter  |  January 4, 2012  |  1 Comment

I stumbled on this brilliant video today (hat tip to @williamtincup). Click on the the link and then head back here. This is one of the better examples of linking corporate and employee branding for recruitment I have seen. Low cost Innovative Targeted Measured (note the stats at the end). It cleverly reinforces the corporate [...]

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Category: HCM Social Software     Tags: