Michael Specht, an Australian HR expert, has picked up on something interesting. He does that regularly. Read the post here.
photo via glyph
An Apple “employee to be” has done the geeky thing of unboxing his offer letter. full details here. His excitement and pride jump out at me. This fellow is engaged before even getting in for his first day at work.
He isn’t the only one. Justin Reid also unboxed his first day welcome kit. It also included a t-shirt with your hire date on.
Jim Holincheck and I take a lot of calls on onboarding software and processes, but at least in terms of getting branding right, well done Apple. This is design thinking in what is often a neglected process.
Your HR brand is part of your corporate brand, treat it with care. It is valuable and delicate. Many organizations can learn from Apple here.
1 response so far ↓
1 David Cameron // Oct 6, 2009 at 1:15 pm
I love Apple’s approach, which reinforces to me that a company’s internal branding efforts happen at almost each and every touchpoint and at each and every stage of the relationship.
Clearly, HR… and each and every internal group for that matter… has a role and responsibility to manage the brand with one of its most important investor groups: employees.
Leave a Comment