http://blogs.gartner.com/thomas_otter/2009/07/01/on-renaming/ A member of the Gartner Blog Network Sun, 22 Nov 2009 02:39:01 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://blogs.gartner.com/thomas_otter/2009/07/01/on-renaming/comment-page-1/#comment-259 Frank Koehntopp Wed, 01 Jul 2009 19:56:24 +0000 http://blogs.gartner.com/thomas_otter/2009/07/01/on-renaming/#comment-259 Amen brother. Amen brother.

]]> http://blogs.gartner.com/thomas_otter/2009/07/01/on-renaming/comment-page-1/#comment-258 Mike Tschudy Wed, 01 Jul 2009 17:47:43 +0000 http://blogs.gartner.com/thomas_otter/2009/07/01/on-renaming/#comment-258 Naming (whether it is creating or changing) is often viewed as a simple way of making a change akin to painting a room rather than an integrated part of brand and product development that has long term implications. This whimsical mindset now has well understood costs: environmental waste, consumption of natural resources, productivity... that far exceeds the benefit of validating the marketing department or as an afterthought by sloppy managment. Naming (whether it is creating or changing) is often viewed as a simple way of making a change akin to painting a room rather than an integrated part of brand and product development that has long term implications. This whimsical mindset now has well understood costs: environmental waste, consumption of natural resources, productivity… that far exceeds the benefit of validating the marketing department or as an afterthought by sloppy managment.

]]> http://blogs.gartner.com/thomas_otter/2009/07/01/on-renaming/comment-page-1/#comment-257 Irregular Enterprise mobile edition Wed, 01 Jul 2009 17:12:02 +0000 http://blogs.gartner.com/thomas_otter/2009/07/01/on-renaming/#comment-257 [...] day see its nadir in Fusion Applications. I'm wondering whether this will be Oracle's cue to take a stroll down Butt Hole Road. That and its laser focus on pleasing Wall Street explains why customers continue to contribute to [...] [...] day see its nadir in Fusion Applications. I’m wondering whether this will be Oracle’s cue to take a stroll down Butt Hole Road. That and its laser focus on pleasing Wall Street explains why customers continue to contribute to [...]

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