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Gartner Announces the 2016 Market Guide Digital Content Management for Sales

by Tad Travis  |  October 13, 2016  |  Submit a Comment

Gartner is pleased to announce the newest installment of the annual Market Guide, Digital Content Management for Sales.  This year, the guide expands to 18 vendors and includes new analysis that compares sub-functionality across all 18 vendors.  The market guide is most relevant to software buyers that need sales content solutions for long-cycle B2B and B2C sales processes or for transactional sales processes, such as detailing merchandisers on the retail selling floor.

Amongst the key findings in this year’s report, Gartner notes:

  • Digital content management for sales vendors have expanded the breadth and depth of their offerings in the past year, adding new capabilities in analytics, email delivery, sales coaching, and training.
  • Vendors have improved the overall value proposition of their solutions by adding capabilities for customer-facing and partner-facing content delivery use cases.

Gartner also notes that predictive analytics is becoming a core function in this space, used to surface content recommendations and to provide selling next best actions.

Gartner clients can access the document here or contact your Gartner representative.

Category: crm  

Tags: sales-enablement  

Tad Travis
Research Director
1 year at Gartner
15 years IT Industry

Tad Travis is a Director in Gartner Research. He is responsible for managing the Sales Performance Management (SPM) sector of Gartner's CRM research practice. His research focuses primarily on SPM tools and capabilities to drive sales effectiveness and efficiency in all industries. Read Full Bio




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