The CRM Sales research team at Gartner is pleased to announce the newly released 2016 Hype Cycle for CRM Sales. The Hype Cycle is a useful tool for assessing the relative maturity of established sales technologies and the relevance of new, emerging sales capabilities. Generalizing across the 30+ profiles in the Hype Cycle, Gartner believes that process integration, mobile technology and advanced analytics are key drivers with sales technologies on the Hype Cycle.
In this year’s installment, Gartner assesses newly created categories, including IoT for CRM Sales and inside sales. Gartner also evaluates the time-to-productivity of technologies that are gaining broader adoption, including mobile productivity for sales, gamification, and predictive analytics.
Twelve of the technologies are on the Slope of Enlightment or Plateau of Productivity. These technology profiles have wide adoption with established use cases, such as PRM and lead management. IT leaders can still gain competitive advantage through accessing these technologies via mobile devices, by combining new delivery methods such as smartphones or wearables, or by leveraging analytics capabilities to increase insight.
Gartner clients may access the Hype Cycle here.
Read Complimentary Relevant Research
Predicts 2017: Artificial Intelligence
Artificial intelligence is changing the way in which organizations innovate and communicate their processes, products and services. Practical...
View Relevant Webinars
How to Live Without Mobile Device Management
This webinar addresses the growing trend of users refusing to have enterprise management of their mobile devices due to privacy concerns....
Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.