CMO Panel: Marketing in the Digital Age – What We Need From Our CIOs
Thursday, October 25 at 1:30pm in Swan.
Panelists: Chris Friday, Bill Kanarick, W. Thomas McEnery
Hear directly from leading CMOs their candid perceptions of IT’s role, value and challenges in supporting strategic marketing in entering new markets, customer acquisition and retention strategies, product and service innovations, sales effectiveness, and creating differentiated customer experiences.
What are the hallmarks of successful working relationships?
What new ideas and jointly funded proposals should these two functions bring to their leadership teams?
How can CIOs participate in building digital marketing hubs, analyzing big data and driving process innovations?
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