7 - 10 November 2011 | Barcelona, Spain

Thanks for the many of you who responded to our quick onsite survey yesterday. The topic of the day was “Social Media” and here’s  what we learned:

Getting social

• Linkedin is the most used social platform with 35% of you say you are “avid users”, vs 24% for Facebook, 13% Twitter, and 5% Google+
• Counting “avid” or “occasional” users, 86% of you use Linkedin, 58% Facebook, 34% Twitter, and 21% Google+
• From a company standpoint,  53% of your organisations “actively maintain and manage a branded corporate presence” vs 43% on Twitter, and 35% on Linkedin

To each persona its own site

• Facebook is used overwhelmingly for personal reasons: 94% of you use it for “keeping up to date with family and friends”, 57% for “posting my own thoughts or  comments” and 56% for “keeping up to date with a specific group of people based on common interests”
• Linkedin is the forum of choice for professional networking: 93% of you use it for “keeping up to date with work colleagues and associates” and 76% for “maintaining and managing my online presence” with another 64% using it for “keeping up to date with specific people”
• Twitter is only used (by 49% of you) for “posting my own thoughts or  comments”

Sticky or not?

• Facebook users are the most active, with 65% reporting they “post regularly and often” and 61% reporting they “check the site regularly – daily or more than once each day”
• Linkedin users are more casual, with 73% of you who  ”check whenever I receive a notification or update but typically not otherwise” and 63% who “check every now and then, but not every day”