Svetlana Sicular

A member of the Gartner Blog Network

Svetlana Sicular
Research Director
1 year at Gartner
19 years IT industry

Svetlana Sicular has a uniquely combined experience of Fortune 500 IT and business leadership, product management at world-class software vendors, and Big Four consulting. She primarily handles inquiries in the areas of data management strategy, ...Read Full Bio

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Haute Couture of Big Data

by Svetlana Sicular  |  July 19, 2012  |  2 Comments

Big data haute couture roughly illustrates the state of the market. The question is: does a big data market exist?

Vendors' sentiment about big data market.

“Good morning I’m the global waiter at IT infrastructure solutions I was following up on your attendance at the hi dude summit  that was held June 13 and fourteenth,” — I love my email for sending me my voicemails as text. The call brought back memories of the recent Hadoop Summit. Many colleagues were asking about my impressions, and I had many. The main one, which will not end up as a Gartner research note, is about new fashion: people wear cloths with company names and symbols of big data as a sign of their belonging to the big data circles.

Big Data Haute Couture

I shared my fashion discovery with one of the Hadoop Summit exhibitors, and she confirmed: most of the booths ran out of T-shirts by the end of day one of the event, which was very unusual because T-shirt supply was typical for an expo and was supposed to last. She also told me that, surprisingly, attendees cared about tight fit – they were requesting smaller or petite sizes. (Yeah, go ahead, make jokes about big data size.)

A hot question analysts at Gartner have been debating for some time is whether big data is a market or if it is pervasive and composite. If fashion is an indicator of a market with participants who share a common language, understood only inside the market, big data is a market. With that assumption, let me describe a picture where big data haute couture roughly illustrates the state of the market.

YouTube This photo reflects a percentage of big data production implementations by the end-user organizations. (More on this is at our upcoming Catalyst conference in San Diego.)

This photo illustrates big data adoption in the end-user organizations. (I’ll go in greater depth on that at the upcoming Catalyst.)

This photo shows Cloudera’s Hadoop distribution. (I’ll talk at Catalyst about it too.)

Finally, this photo confirms general optimism about big data as I will at Catalyst. Big data fashion is going viral.

2 Comments »

Category: "Data Scientist" Big Data big data market Catalyst Catalyst-NA Crossing the Chasm data data paprazzi events fashion Hadoop Information Everywhere innovation Local News market analysis skills Uncategorized     Tags: , , , , , , , , , , , , , , , , ,

2 responses so far ↓

  • 1 Network Data Host » Blog Archive » Haute Couture of Big Data – Gartner Blog Network   July 19, 2012 at 5:57 pm

    [...] Haute Couture of Big Data – Gartner Blog Network A hot question analysts at Gartner have been debating for some time is whether big data is a market or if it is pervasive and composite. If fashion is an indicator of a market with participants who share a common language, … Haute Couture of Big Data – Gartner Blog Network [...]

  • 2 Rick S.   July 26, 2012 at 10:36 am

    Thanks for the interesting read. Would all the people wearing big data merchandize potentially fall into the early adopter or early majority category ala Geoffrey Moore’s http://www.geoffreyamoore.com famous book Crossing the Chasm? I noticed that the post was tagged with Crossing the Chasm and this got me thinking.