Svetlana Sicular

A member of the Gartner Blog Network

Entries Categorized as 'data'


How Many Degrees Are in the 360° View of the Customer?

by Svetlana Sicular  |  March 18, 2014  |  2 Comments

I’ve been watching the CRM space since the term CRM was coined. The view of the customer remained at invariable 360° while new ideas, methods and companies kept adding degree by degree to the full view.  Back in 2009, a CRM icon Tom Siebel was attacked by a charging elephant during an African safari. Ominously, [...]

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Word of the Next Year

by Svetlana Sicular  |  December 27, 2013  |  Comments Off

Selfie is the word of 2013. Or maybe, it isn’t. There are other winners: (data) science, privacy and geek.  The latter wins for acquiring a more positive image, together with hacker, I assume. These words signify growing people centricity as a result of convergence of four powerful forces — big data, mobility, cloud and social computing [...]

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The Illusions of Big Data

by Svetlana Sicular  |  July 24, 2013  |  1 Comment

I’m afraid that more data and more analytics will create an illusion of solutions while the problems still persist. Many problems are intrinsically not possible to solve. Thousands of years of philosophy testify to that.  Philosophy aside, people cannot agree on elementary things: some of us have firm reasons to vote for democrats, some of [...]

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Now Open

by Svetlana Sicular  |  June 11, 2013  |  Comments Off

The main obstacle to big data adoption is not technology but understanding how to seize opportunities from big data.  There is a lot to a movie other than the movie itself:  cut episodes, its creators, stories around the film and many more.  Here are the “cut episodes” from my recent research on big data opportunities. [...]

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Data Revolution, Part 2: Is it Industrial or Proletarian?

by Svetlana Sicular  |  March 1, 2013  |  Comments Off

I have a multiple choice question: What kind of data revolution are we in? Industrial Proletarian Social All of the above The industrial revolution of 18-19th century transitioned the world from hand production methods to machines.  The ability to affordably analyze data is similar: first-generation Internet companies, Amazons and Googles, publically performed data alchemy – [...]

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Data Revolution, Part 1: Is It a Revolution?

by Svetlana Sicular  |  February 12, 2013  |  1 Comment

Like Lilliputians from Gulliver’s Travels, divided over which end of a boiled egg to crack, modern technologists are debating whether big data is a revolution or an evolution.  Roughly 60% of the delegates at the last week’s Gartner BI Summit in Europe voted on evolution.  It looks more like an evolution to these BI and [...]

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Magic Realism of Big Data

by Svetlana Sicular  |  January 31, 2013  |  2 Comments

Big data is moving from closets full of hidden Hadoop clusters into corner offices, where CEOs and boards of directors issue orders to deliver “big data strategy,” whatever it means. This is called “Activity beyond early adopters” in Gartner’s Hype Cycle. Once in awhile, I get requests to help explain big data, so it would [...]

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Category: "Data Scientist" analytics Big Data Crossing the Chasm data data paprazzi market analysis Uncategorized     Tags: , , , , ,

My Top Five Gartner Favorites

by Svetlana Sicular  |  January 15, 2013  |  Comments Off

A list of my top five Gartner favorites could be top 25 but I decided to make it short (Gartner’s New Year resolution is to write shorter documents and fewer too). In the past year, prefix “un-“ was quite popular:  un-learn, un-conference, un-remarkable.  My un-analysis compares apples to oranges, and I love all five of [...]

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The Sex Appeal of Math to Data Science

by Svetlana Sicular  |  December 18, 2012  |  Comments Off

  “Data scientist is the sexiest job of the 21st century” (Harvard Business Review) “Cybernetics is a whore of imperialism” (Stalin, 20th century) I cannot quite catch an association between these two sentences. Maybe it’s in the transitions: from a whore —  to the sexiest job, from East — to West, from socialism — to capitalism, from [...]

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Category: "Data Scientist" analytics Big Data data Information Everywhere innovation Inquire Within Mathematics skills Uncategorized     Tags: , , , , , , , , , , ,

What Is True In-Memory?

by Svetlana Sicular  |  November 26, 2012  |  Comments Off

Database benchmarks early this millennium were secretly prophetic. Everybody who could read beyond a first paragraph of any benchmark’s write-up was chuckling :  “They ran it in memory,” as if database vendors were cheating. And maybe, they were.  All of them. So when everybody is cheating – it is not cheating, it is a game [...]

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