Svetlana Sicular

A member of the Gartner Blog Network

Entries Categorized as 'analytics'


What’s Next for Big Data?

by Svetlana Sicular  |  December 23, 2014  |  6 Comments

Shortly after joining Gartner, I noticed subtle magic in the air. Not Magic Quadrants – they were too obvious. It was I told you so repeated by many analysts on many occasions. It seemed almost mystical – how could they know? At some point, I caught myself saying I told you so too — it […]

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Category: "Data Scientist" analytics Big Data data data paprazzi Hadoop Information Everywhere innovation Inquire Within Uncategorized     Tags: , , , , , , ,

Gartner’s Big Data Definition Plays Out in Sports

by Svetlana Sicular  |  August 28, 2014  |  3 Comments

As a Gartner analyst, I am fortunate to frequently meet amazing people. Qaizar Hassonjee from Adidas is not only one of them, but one of the most memorable ones among the amazing people. He is at the heart of miCoach, including miCoach Elite, the system developed in partnerships with the top soccer players, coaches and teams of the […]

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Big Botched Data

by Svetlana Sicular  |  July 29, 2014  |  7 Comments

Everybody talks about successes in big data. And everybody is curious about failures.  Today, I want to illustrate some typical causes of big data project failures with real-life examples, no company logos to show, sorry.  I’ll give not necessarily “fail fast” scenarios, but also the uneventful and painful “fail slow.” Let’s start with the amazing […]

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Big Data Quantity vs. Quality

by Svetlana Sicular  |  May 22, 2014  |  Comments Off

Increasing adoption of big data technologies brings about the big data dilemmas: Quality vs. quantity Truth vs. trust Correction vs. curation Ontology vs. anthology Data profiling, cleansing or matching in Hadoop or elsewhere are all good but they don’t resolve these dilemmas.  My favorite semantic site Twinword pictures what a dilemma is. You get the picture. New technologies promote sloppiness. […]

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Category: "Data Scientist" analytics Big Data big data quality Crossing the Chasm data governance data paprazzi Humans Information Everywhere innovation Inquire Within Uncategorized     Tags: , , , , , , ,

How Many Degrees Are in the 360° View of the Customer?

by Svetlana Sicular  |  March 18, 2014  |  3 Comments

I’ve been watching the CRM space since the term CRM was coined. The view of the customer remained at invariable 360° while new ideas, methods and companies kept adding degree by degree to the full view.  Back in 2009, a CRM icon Tom Siebel was attacked by a charging elephant during an African safari. Ominously, […]

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Category: analytics Big Data big data market data data paprazzi Hadoop Humans Uncategorized     Tags: , , , , , ,

Big Data Analytics is a Rocket Ship Fueled by Social, Mobile and Cloud

by Svetlana Sicular  |  March 7, 2014  |  3 Comments

The rocket ship of big data analytics is launched and on its way to orbit.  Data and analytics are gaining importance with a cosmic speed.  The rocket ship is fueled by cloud, mobile and social forces. Information is a single force that gets to the foreground over time while cloud and mobility, once implemented, become less […]

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The Illusions of Big Data

by Svetlana Sicular  |  July 24, 2013  |  1 Comment

I’m afraid that more data and more analytics will create an illusion of solutions while the problems still persist. Many problems are intrinsically not possible to solve. Thousands of years of philosophy testify to that.  Philosophy aside, people cannot agree on elementary things: some of us have firm reasons to vote for democrats, some of […]

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Category: "Data Scientist" analytics Big Data data data paprazzi Humans Information Everywhere Inquire Within Uncategorized     Tags: , , , , ,

Personal Analytics

by Svetlana Sicular  |  March 27, 2013  |  1 Comment

I always thought that if all the efforts, energy and money, spent on technology, were invested in studying humans, we would have been equally advanced through mastering our own  capabilities.  I realized just recently that maybe harnessing the incredible human potential is not a direct process, and technology is only a step of the journey […]

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Data Revolution, Part 2: Is it Industrial or Proletarian?

by Svetlana Sicular  |  March 1, 2013  |  Comments Off

I have a multiple choice question: What kind of data revolution are we in? Industrial Proletarian Social All of the above The industrial revolution of 18-19th century transitioned the world from hand production methods to machines.  The ability to affordably analyze data is similar: first-generation Internet companies, Amazons and Googles, publically performed data alchemy – […]

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Magic Realism of Big Data

by Svetlana Sicular  |  January 31, 2013  |  2 Comments

Big data is moving from closets full of hidden Hadoop clusters into corner offices, where CEOs and boards of directors issue orders to deliver “big data strategy,” whatever it means. This is called “Activity beyond early adopters” in Gartner’s Hype Cycle. Once in awhile, I get requests to help explain big data, so it would […]

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Category: "Data Scientist" analytics Big Data Crossing the Chasm data data paprazzi market analysis Uncategorized     Tags: , , , , ,