You can tell that spring is sneaking up on the northern hemisphere simply by glancing at fashion magazines and retailers’ promotions — they are bursting with eye-popping colors that are hotter than hot – bright oranges, neon greens, and brilliant blues. Buy some clothes now and you’ll love ‘em, but the cool factor will quickly fade. There are similar temptations in IT, where it’s easy to get swept up by the latest trend, but lose sight of the more fundamental issues critical to your success.
Just this morning, a client wanted to talk with Tom Austin about the “latest trends in social”, so to get ready Tom asked around to see what other analysts had been hearing. The nearly instant flood of responses reflected an intriguing perspective on where social is heading in a bunch of different areas – from business functions like HR and marketing, to collaboration among employees, to content and channel diversity.
This got me thinking about our clients’ ability to keep up with latest trends in any category important to their business. Not just what’s hot, but also what fundamental issues they need to be on top of. For analysts – it’s their full-time job to know what’s happening, to predict what’s coming next, and to be sure our clients are informed and prepared. Research agendas are the organizing construct we use to plan that research.
As a business or IT leader, on any given day you might need to find out about the latest trends in just about any area – and that’s when a quick look at our research agendas will show you what we’re covering. Gartner’s 775+ analysts write to over 100 of these agenda’s — you’ll find our team’s 2012 plans for our two primary research agenda’s in Agenda for Social Software and Collaboration, 2012 and Agenda for Enterprise Content Management, 2012. While we’re writing a lot of great stuff about the latest trends, you’ll also find balanced and realistic insights that’ll carry you far beyond the hottest spring fashions — with hot new content to be unveiled at the Portals, Content, and Collaboration Summit in Orlando next week. I hope to see you there!