by Steve Prentice | January 15, 2010 | 1 Comment
I am currently visiting numerous clients in California en-route to a briefing tour in Asia Pacific (the point of which will become apparent shortly!). In the course of discussions the question was asked “Is their Good Technology and Bad Technology?”. I thought this was an odd question and paused momentarily. Now perhaps it was the [...]
Category: Behaviour technology Tags: context, value
by Steve Prentice | December 21, 2009 | Comments Off
I have been pondering a lot recently on the notion of “value” and the motivations we have for investing in technology and the like. This is a subject I will likely be exploring a lot more in my research in 2010. In the meantime I have to share two examples of technology advertising that I [...]
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