by Steve Prentice | December 21, 2009 | Comments Off
I have been pondering a lot recently on the notion of “value” and the motivations we have for investing in technology and the like. This is a subject I will likely be exploring a lot more in my research in 2010. In the meantime I have to share two examples of technology advertising that I [...]
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by Steve Prentice | January 19, 2009 | Comments Off
In a previous posting I have already mentioned my belief that 2009 will be the year of 3D (everything) in the technology space. At the Consumer Electronics Show in Las Vegas, 3D televisions were everywhere – maybe the manufacturers are hoping that we will be rushing out to replace last year’s 42 inch plasma display [...]
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Category: Behaviour Marketing Tags: 3D, Add new tag, television
by Steve Prentice | January 9, 2009 | Comments Off
Alongside the steady growth of social networking has been the rise of User Generated Content (UGC). Today we can all create content, both audio and video to extremely high technical standards. Of course, that doesn’t automatically make us Oscar-winning film directors. The quality (both technically and content wise) of the majority of content on that [...]
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by Steve Prentice | January 6, 2009 | Comments Off
Well the MacWorld keynote came (and went). Phil Schiller is no Steve Jobs, but there again, Steve is in a class of his own! After the usual hype of unlikely expectations there were no huge surprises – annual updates to iLife and iWork, a new MacBook Pro (is a battery really THAT interesting?) and DRM-free [...]
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by Steve Prentice | December 18, 2008 | Comments Off
So Apple are scaling back their trade show presence, big surprise (not!). What is more surprising is that they have kept it going for so long! It was many years ago that IBM abandoned the once obligatory huge stand at the big trade shows, realizing that they can get more bang for their buck doing [...]
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