Steve Prentice

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Archives for December, 2009


From the mouths of babes and children!

by Steve Prentice  |  December 30, 2009  |  3 Comments

The Christmas holiday season is a time when you get to meet many of the more far flung members of your family, and their offspring – it’s always an interesting period. As economists around the world are still debating the undoubted impact of Paul Samuelson, the Nobel prize winning economist who died a couple of [...]

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Category: Behaviour Uncategorized     Tags: ,

From the Ridiculous to the Sublime

by Steve Prentice  |  December 21, 2009  |  Comments Off

I  have been pondering a lot recently on the notion of “value” and the motivations we have for investing in technology and the like. This is a subject I will likely be exploring a lot more in my research in 2010. In the meantime I have to share two examples of technology advertising that I [...]

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Category: Marketing     Tags:

Can Games Ever be Serious?

by Steve Prentice  |  December 8, 2009  |  2 Comments

It has been a busy year and I kind of got out of the habit of blogging, so I have resolved (in advance of the holiday season!) to try harder! I have passionate discussions with the virtual environments community about the use of the term “Serious Games”. I have lost count of the number of [...]

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Category: gaming     Tags: , , ,