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Thinking Beyond the Cloud with Digital Applications

by Steve Crawford  |  March 21, 2017  |  Submit a Comment

Digital applications create the software foundation on which enterprise organizations’ digital business models are being built.  In the report, “Market Insight: Thinking Beyond the Cloud — Defining Digital Applications,” Gartner defines a Reference Model for Digital Application Offerings.  This research was led by Bianca Granetto.

Defining Digital Applications

Digital transformation encompasses expanding your application footprint online, on mobile devices and increasingly in things, and with other players of your digital realm.

To do so, companies need enabling technologies and a large degree of reinvention, re-engineering, ideation and creative thinking. The Reference Model for Digital Application Offerings (see figure) provides a framework to identify the key components that deliver digital business wants and needs. 

Reference Model for Digital Application Offerings

Reference Model for Digital Application Offerings

Key findings

  • Emerging digital business strategies are changing enterprise organizations’ buying behaviors and accelerating the demand for technology innovations and outcome-based solutions. New ways of monetizing the value being delivered, such as revenue-sharing models, are also evolving.
  • Comprehensive changes in enterprises’ business models, budgets and buying centers will forever change what application providers deliver, as well as how and to whom.
  • Winners and losers in the software provider market will be defined by how adept providers are at helping their customers evolve toward digital businesses.

Learn more

For the full report, see “Market Insight: Thinking Beyond the Cloud — Defining Digital Applications.

Attend or view webinar:  How Digital Business Redefines the Buyer Seller Relationship

Category: digital-commerce  digital-offerings  digital-workplace  

Steve Crawford
Managing VP
1 years at Gartner
32 years IT Industry

Steve Crawford is a Managing VP for the Tech & Service Provider research organization, where he manages the CRM, BI/analytics and digital workplace application software analysts. Read Full Bio




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