By Simon J. Yates | October 22, 2015 | 10 Comments
For Marketers, the times — as the Bob Dylan song goes — are a-changin’. Our latest Gartner 2015-2016 CMO Spend Survey reveals some interesting insights into the mindset of today’s marketing leaders – how marketing in a digital world is evolving, where CMOs plan to invest, and what’s drawing more of their attention going into 2016. Needless to say, spending is up, the pressure is on, and expectations continue to rise in the face of ever-increasing competition. There’s plenty of upcoming research from the survey but here are a few of the findings that I personally found the most interesting:
What does it all mean? What should you do? Pressure is building on the marketing organization to produce tangible results that drive revenue, while simultaneously uncovering and securing the customer relationships that will sustain business success over the long haul. Our analysts are hard at work publishing the practical advice to help and we think there are a few things you can do today:
We’d love to hear your thoughts on the new data and how you plan to adapt your strategy in the coming year. Please leave a comment below!