Scott Nelson

Too much information from social networking? Don’t give up. Have a strategy to handle it.

[Read more →]

I can’t help it. I am not just an analyst by training, but also one by nature. I naturally tend to group people and concepts to try to find an order to it.
I say that because as I have been talking with clients, I have realized that while there are a lot of reasons why [...]

[Read more →]

I received several interesting pieces of feedback from my post of yesterday, so this is a bit of a continuation on the theme.
Many of the folks that contacted me seem to have a once and done mentality when it comes to social media and how it relates to CRM. By that I mean that they [...]

[Read more →]

I just finished up participating in another  wonderful Gartner CRM Summit, this year in Phoenix. I spent most of my conversations with clients talking about how social media fits into the broader CRM strategy.  What interested me was that I would talk to them about having a broad strategy for social media, but often they would [...]

[Read more →]

I had a funny conversation with a CIO of a major U.S. firm the other day. We got on the subject of social media. And not only was this CIO not too aware of social media (he asked me about “that Twitterbook thing”), he was actually rather antagonistic to it. His feeling was that it [...]

[Read more →]