by Scott Nelson | February 10, 2010 | 4 Comments
As soon as Google announced their Buzz product, I started getting the calls from clients about the implications to their Twitter strategy. I will not go into details on Buzz or the prognosis for it. I will leave that to my colleagues who specialize in that area. But it did point out something interesting to [...]
Category: Social Media Strategy Tags: Social media
by Scott Nelson | October 26, 2009 | 2 Comments
Too much information from social networking? Don’t give up. Have a strategy to handle it.
Category: Social Media Strategy Tags: Information overload, Social media
by Scott Nelson | September 28, 2009 | 4 Comments
I can’t help it. I am not just an analyst by training, but also one by nature. I naturally tend to group people and concepts to try to find an order to it. I say that because as I have been talking with clients, I have realized that while there are a lot of reasons [...]
Category: CRM Strategy Social Media Strategy Tags: Social media
by Scott Nelson | September 18, 2009 | 6 Comments
I received several interesting pieces of feedback from my post of yesterday, so this is a bit of a continuation on the theme. Many of the folks that contacted me seem to have a once and done mentality when it comes to social media and how it relates to CRM. By that I mean that [...]
Category: CRM Strategy Tags: CRM Strategy, Social media
by Scott Nelson | September 17, 2009 | 5 Comments
I just finished up participating in another wonderful Gartner CRM Summit, this year in Phoenix. I spent most of my conversations with clients talking about how social media fits into the broader CRM strategy. What interested me was that I would talk to them about having a broad strategy for social media, but often they would [...]
Category: CRM Strategy Tags: CRM Strategy, Social media
by Scott Nelson | February 16, 2009 | 2 Comments
I had a funny conversation with a CIO of a major U.S. firm the other day. We got on the subject of social media. And not only was this CIO not too aware of social media (he asked me about “that Twitterbook thing”), he was actually rather antagonistic to it. His feeling was that it [...]
Category: Application Strategy Tags: Facebook, Social media, Twitter
