by Scott Nelson | February 24, 2009 | 1 Comment
A number of clients are asking right now if with the current economic environment, does it make sense to invest in business applications. And of course there is a lot of internal pressure to conserve resources and wait until things are better. My response is that in general, it makes sense to invest intelligently right [...]
Category: Application Strategy Tags: Analytics, CRM, Down Economy, ERP, Investing
by Scott Nelson | February 17, 2009 | Comments Off
It wasn’t all that long ago, remember? All the predications that customer analytics were going to be similar to an episode of Star Trek? Black box stuff that required no human intervention but that almost magically spit out relationships and simulated consumer behavior. It all sounded so wonderful for those of us in the direct [...]
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Category: CRM Strategy Tags: Analytics, customers
