by Scott Nelson | August 11, 2011 | 3 Comments
I recent study said that 64% of all small business did not see any value to using social media. But 50% said that they could live without word of mouth. (Here’s a link to an article on the study http://mashable.com/2011/08/09/small-businesses-social-media/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SocialCRM+%28Social+CRM%29). My first reaction, to be honest, was “Wow!”. I found the results interesting, if not [...]
Category: CRM Strategy Social Media Strategy Tags:
by Scott Nelson | February 10, 2010 | 4 Comments
As soon as Google announced their Buzz product, I started getting the calls from clients about the implications to their Twitter strategy. I will not go into details on Buzz or the prognosis for it. I will leave that to my colleagues who specialize in that area. But it did point out something interesting to [...]
Category: Social Media Strategy Tags: Social media
by Scott Nelson | December 30, 2009 | 2 Comments
The new year is almost here. All over the world people will make resolutions on how to improve their life, or health, or some other aspect of their world. As business leaders, we can do the same thing, i.e. make resolutions about improving our firms. In particular, we can make resolutions with regard to how [...]
Category: CRM Strategy Social Media Strategy Tags:
by Scott Nelson | October 26, 2009 | 2 Comments
Too much information from social networking? Don’t give up. Have a strategy to handle it.
Category: Social Media Strategy Tags: Information overload, Social media
by Scott Nelson | October 15, 2009 | 2 Comments
I came up on the database marketing side of marketing departments. We had the people, the budgets, the toys, and the power in most organizations. Marketing was all about targeting and segmenting, and whether we contacted via direct mail, or later, email, we pretty well drove the results of the marketing group overall. That is [...]
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by Scott Nelson | September 28, 2009 | 4 Comments
I can’t help it. I am not just an analyst by training, but also one by nature. I naturally tend to group people and concepts to try to find an order to it. I say that because as I have been talking with clients, I have realized that while there are a lot of reasons [...]
Category: CRM Strategy Social Media Strategy Tags: Social media
by Scott Nelson | September 21, 2009 | 1 Comment
An online community that I am part of has been having an interesting discussion on their personal and professional use of social media, especially Twitter. The discussion was started when one member stated that he was not going to user Twitter any more because “there wasn’t much in it for him.” The conversation expanded to [...]
Category: CRM Strategy Social Media Strategy Tags:
