by Scott Nelson | July 19, 2011 | 11 Comments
First off, I have to apologize for my absence from my blog. I promise to do better going forward. Just need to do a better job of prioritizing this activity. But that being said, something has come to my attention in the CRM space. I was recently talking to several members of the Gartner CRM [...]
Category: CRM Strategy Tags:
by Scott Nelson | January 28, 2011 | Comments Off
I will admit it. I have become a rather avid user of alternative computer platforms. Smartphones, pads, app stores…the whole nine yards. Part of it is because I just personally like them. But even more then that, I believe that they are the future of business applications. Not all of them, and not right away. [...]
Comments Off
Category: Application Strategy Applications CRM Strategy Tags:
by Scott Nelson | January 17, 2011 | 3 Comments
Back to the future. My research agenda returns to the CRM arena for 2011
Category: CRM Strategy Tags:
by Scott Nelson | June 15, 2010 | 1 Comment
I am in the middle of a battle with a computer manufacturer right now. The basics of my battle: 1. I bought a new laptop, that died within 30 days. OK. I understand that happens 2. I sent it in for warranty work and they replaced the hard drive. So far, so good 3. When [...]
Category: CRM Strategy Tags: Customer Service
by Scott Nelson | December 30, 2009 | 2 Comments
The new year is almost here. All over the world people will make resolutions on how to improve their life, or health, or some other aspect of their world. As business leaders, we can do the same thing, i.e. make resolutions about improving our firms. In particular, we can make resolutions with regard to how [...]
Category: CRM Strategy Social Media Strategy Tags:
by Scott Nelson | October 15, 2009 | 2 Comments
I came up on the database marketing side of marketing departments. We had the people, the budgets, the toys, and the power in most organizations. Marketing was all about targeting and segmenting, and whether we contacted via direct mail, or later, email, we pretty well drove the results of the marketing group overall. That is [...]
Category: CRM Strategy Social Media Strategy Tags:
by Scott Nelson | September 28, 2009 | 4 Comments
I can’t help it. I am not just an analyst by training, but also one by nature. I naturally tend to group people and concepts to try to find an order to it. I say that because as I have been talking with clients, I have realized that while there are a lot of reasons [...]
Category: CRM Strategy Social Media Strategy Tags: Social media
by Scott Nelson | September 21, 2009 | 1 Comment
An online community that I am part of has been having an interesting discussion on their personal and professional use of social media, especially Twitter. The discussion was started when one member stated that he was not going to user Twitter any more because “there wasn’t much in it for him.” The conversation expanded to [...]
Category: CRM Strategy Social Media Strategy Tags:
by Scott Nelson | September 18, 2009 | 6 Comments
I received several interesting pieces of feedback from my post of yesterday, so this is a bit of a continuation on the theme. Many of the folks that contacted me seem to have a once and done mentality when it comes to social media and how it relates to CRM. By that I mean that [...]
Category: CRM Strategy Tags: CRM Strategy, Social media
by Scott Nelson | September 17, 2009 | 5 Comments
I just finished up participating in another wonderful Gartner CRM Summit, this year in Phoenix. I spent most of my conversations with clients talking about how social media fits into the broader CRM strategy. What interested me was that I would talk to them about having a broad strategy for social media, but often they would [...]
Category: CRM Strategy Tags: CRM Strategy, Social media
