Scott Nelson

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Archives for July, 2011


Time for A Vendor/Analyst Bill of Rights?

by Scott Nelson  |  July 29, 2011  |  3 Comments

As a manager of analysts, I get involved in a lot of issues between vendors and team members. Most are some variant of one side feeling that the other is not treating them right. And to be honest, the tech advisory business has a history of being adversarial. While that has changed to some degree, [...]

3 Comments »

Category: Applications Vendor Contracts     Tags:

Lies, D#$& Lies, and Press Releases

by Scott Nelson  |  July 28, 2011  |  3 Comments

Everyday my inbox is filled with PR firms sending me press releases. They normally have the same format, which goes as follows; “Company X, the leading vendor of Y, is pleased to announce that they are now a preferred partner of Company Z. The combined product offering will make them the leading solution in the [...]

3 Comments »

Category: CRM Strategy     Tags:

The Pesky “M” in “CRM”

by Scott Nelson  |  July 27, 2011  |  3 Comments

I have been a practitioner in the ranks of CRM for a long time, in fact, since before it had that name. 16 years at Gartner. 8 as an end user before that. And in that whole time, the “M” in CRM, “management”, has always bothered me. I never liked that word. I don’t believe [...]

3 Comments »

Category: CRM Strategy     Tags:

Social CRM Magic Quadrant is Out

by Scott Nelson  |  July 26, 2011  |  1 Comment

My colleague, Adam Sarner, and a team of analysts, have just published the updated Social CRM Magic Quadrant (http://www.gartner.com/resId=1751130). This is such a hot, rapidly changing area that clients are asking all the time about vendors in this space, and this piece of research does a nice job of summing it up in one place. [...]

1 Comment »

Category: Application Strategy CRM Strategy     Tags:

Is Good Customer Service Really Marketing

by Scott Nelson  |  July 26, 2011  |  4 Comments

Earlier this year I bought a new car. It was the same make as my previous car. This was the first time I had ever done that. Now don’t get me wrong, I have had other cars that I liked very much, but when time came to trade it in, there was nothing that particularly [...]

4 Comments »

Category: CRM Strategy     Tags:

What Angry Birds teaches us about Customer Service

by Scott Nelson  |  July 22, 2011  |  4 Comments

This blog is a bit weird. I acknowledge that up front. It also will take me a bit to get to what I am thinking. Bear with me. Like many people, I enjoy the game Angry Birds. For the few people who don’t play it, the idea is simple. You launch birds at obstacles that [...]

4 Comments »

Category: CRM Strategy     Tags:

CRM as the tip of the spear

by Scott Nelson  |  July 21, 2011  |  3 Comments

Every day a lot of information on technology comes across my desk. After all, that is my job (as well as my favorite hobby). In any given day you will find me reading about BI, consumer devices, big data, IT horror stories, etc. The interesting thing is that in fact, they all are really CRM [...]

3 Comments »

Category: Application Strategy CRM Strategy     Tags:

CRM: Back to 1999?

by Scott Nelson  |  July 19, 2011  |  11 Comments

First off, I have to apologize for my absence from my blog. I promise to do better going forward. Just need to do a better job of prioritizing this activity. But that being said, something has come to my attention in the CRM space. I was recently talking to several members of the Gartner CRM [...]

11 Comments »

Category: CRM Strategy     Tags: