I think that an effective social media strategy is essential for both companies and individual professionals.

Using social networking sites (e.g. LinkedIn, Twitter, Facebook) can help promote you, your expertise, your company and its products and services.

However, it is sad but true that too many people (and companies) have a selfish social networking strategy.

I completely agree with your perspective. I don’t think social media should be used to exclusively promote only yourself or your company.

I think people should view social media as Social Karma.

If you can focus on helping others when you use social media, then you will get much more back than just a blog reader, a LinkedIn connection, a Facebook friend, a Twitter follower, or even a potential customer.

Best Regards…

Jim