Consumer, market and technology forces are converging to create significant disruption for consumer driven manufacturers. Questions around growth potential, changes to the retail environment and economic stability in general place additional pressure on navigating these forces strategically and heightened importance on leveraging the right technologies in the right fashion. This session will explore these forces and suggest a path forward.
Traditional Brick and Mortar models are transitioning to a new life stage, as new digital business retail models emerge due to growth of home delivery and retail activities like Click & Collect, Store Fulfillment and Webrooming. Physical store space changes will alter merchandising and distribution strategies, and will create new supplier — consumer good industry relationships. This session examines the predicted landscape and prepares retailers and manufacturers for this new phase of retail.
The transformation to digital business, a massive challenge for many retailers, includes the necessary action to rethink employee engagement. Research shows that engaged store associates are more productive and customer-focused, with outcomes leading to increases in customer satisfaction, sales and profit levels. Now is the time for retail CIOs to support a new paradigm for enhancing customer relationships by enabling, engaging and empowering associates.
Digital business is complicating retail to such an extent that only through advanced analytic applications will a retailer be able to compete. Algorithmic business will revolutionize every business process. In the research we will look at some examples of algorithmic business in retail, how smart machines will play a role, and how your teams will need to be restructured to support future uses.
Sales and marketing organizations use customer trade planning, sales promotion management, retail execution and other solutions to manage and measure marketing and price investments. The fragmented nature of these solutions can lead to deceiving results. In this session, we will examine the promotion process, the hidden costs, missed insights, and alternative approaches to maximize ROI.
Innovation is a fundamental business driver for consumer-driven businesses, and yet success is often elusive. Innovation excellence would appear to be even more difficult to achieve in economically challenging times and within an environment of increasingly disruptive business models. Many enterprises fall into the trap of believing the classic myths of innovation. Building a pervasive culture and mindset about getting both innovation best practices right and leveraging improvements across your business to fund this driver of success is often more about blocking and tackling than “magic.” Successful companies will be those that innovate across work, process, product and business model. This session will explore what is possible and provide guidance on pitfalls as well as best practices.
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