Gen Z, born between 1995 and 2010, is the largest group of upcoming consumers and employees globally. These tech-native individuals will transform consumption and work. Retail CIOs must tap into Z’s ethos to create organizations that are ready to leverage their talent to create market growth.
Fellow Gartner analyst Kelsie Marian recently explored Gen Z’s impact on retail and found that their unique and powerful attributes will become the foundation for the retail digital workplace strategy. The following graphic highlights 7 attributes explored in this research:
In fact, retailers will not be able to grow market share in a rapidly changing digital world unless they build collaborative workplace environments that better leverage the skills and insight of Gen Z. Generation Zs collaborate to learn and share ideas. They like to create collaborative content and experiment with new ideas, making them particularly suitable as co-creators for innovation to assist retailers in better understanding changing consumer needs and adjusting retail strategies to better reflect these needs. For retailers, this means fostering certain types of collaborative initiatives.
Utilizing a variety of advanced technologies in the workplace will play a key role in the retention and engagement of Gen Z workers. For example social employee recognition systems provide informal feedback and rewards delivered through social networking tools with elements such as news feeds and video bites. Solution components typically include private or public feedback, gamification concepts such as badges, “likes,” and points, and may include the administration and distribution of gift cards and other rewards.
Gartner clients can read more about how Gen Z will impact your retail business by following this research link:
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