Robert Desisto

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Entries Tagged as 'salesforce.com'


Dreamforce 2011: Salesforce.com Doubles Down on Social and Mobile Technologies

by Robert Desisto  |  October 7, 2011  |  Comments Off

Salesforce.com reinforced its strategy for social and mobile technologies with a number of announcements at Dreamforce 2011. The social enterprise is its latest marketing theme, introduced at Dreamforce 2011 to elevate awareness of the salesforce.com’s current cloud offerings, such as Chatter. This research note http://www.gartner.com/resId=1815914 analyzes the mobile, social and platform elements of salesforce.com’s announcements [...]

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Category: CRM SaaS Software as a Service salesforce automation     Tags: ,

CRM SaaS Pie Growing?

by Robert Desisto  |  September 16, 2011  |  Comments Off

It was assumed that the CRM SaaS market would be a zero sum game. Success of Microsoft would come at the expense of market share leader salesforce.com. However, there is evidence to the contrary. Two specific market events directly go against the prevailing wisdom that Microsoft’s gain would be Salesforce.com’s loss, or vice versa. Salesforce.com [...]

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Category: CRM Cloud SaaS Software as a Service salesforce automation     Tags: , , ,

SaaS Enterprise License Agreements Are Not New, Buyer Beware

by Robert Desisto  |  September 8, 2011  |  Comments Off

Spurned on by recent press hype, I have been inundated with calls from clients about a supposedly new concept called SaaS Enterprise License Agreements. Despite claims made by some vendors this is not a new concept, even for vendors who are making claims that it is new have been offering it for years. Sometimes vendors [...]

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Category: CRM Cloud SaaS Software as a Service Vendor Contracts     Tags: , , , , , , ,

2011 Sales Force Automation Magic Quadrant Released

by Robert Desisto  |  July 18, 2011  |  Comments Off

Check out the 2011 Sales Force Automation Magic Quadrant (released on July 15th, 2011). Mobility continues to grow in importance for users; therefore, it has also become a more critical component of our evaluation criteria for the sales force automation (SFA) Magic Quadrant. Smartphones and iPads (see “iPads: Customer-Facing Selling Will Drive iPad Use for [...]

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Category: Applications CRM Cloud Software as a Service     Tags: , , , , , , , , , , , , ,

What is all the chatter about Salesforce.com’s Chatter?

by Robert Desisto  |  March 4, 2011  |  1 Comment

Salesforce.com is taking a different approach to social technology by embedding capabilities directly into the context of the application. Other vendors incorporate collaboration items like instant messaging or content sharing, but not to the extent of salesforce.com. Salesforce.com attempts to use principles similar to those of Facebook for CRM applications, and sees Facebook as having [...]

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Category: CRM Cloud Customer Service SaaS Software as a Service     Tags: , , , ,

Beware of Cloud and SaaS Huggers

by Robert Desisto  |  September 29, 2009  |  Comments Off

Are you annoyed as much as I am when analysts and pundits stop at no end to espouse the benefits of cloud computing or SaaS without providing the downsides or risks? We all have all seen the behavior.  Cloud Huggers are the first to blog when a negative press event comes out about a cloud [...]

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Category: Uncategorized     Tags: , , , ,