Robert Desisto

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Entries Tagged as 'salesforce.com'


How to Determine your salesforce.com Org Strategy

by Robert Desisto  |  May 10, 2013  |  Comments Off

 An org in the salesforce.com vernacular is a logical instance of data and metadata for a set of users. Selecting single org, multi org or a combination remains a key decision that will improve the effectiveness of salesforce.com projects for which business application managers are responsible.  In a research note I recently published, How to [...]

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Category: CRM SaaS salesforce automation salesforce.com Software as a Service     Tags:

Non Price Book Option Could Help You Save Money On Salesforce.com contracts

by Robert Desisto  |  August 13, 2012  |  Comments Off

Although it wasn’t publicized on its website, salesforce.com enables its customers to purchase its Sales Cloud Professional solution, with add-on Enterprise Edition features at no additional cost. Just wrote a detailed research note, Save Money With Salesforce.com’s Professional and a la Carte Enterprise Features, that helps clients evaluate whether this option makes sense for them.

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Category: Cloud CRM SaaS salesforce automation Software as a Service     Tags: , , ,

2012 Sales Force Automation Magic Quadrant Released

by Robert Desisto  |  July 19, 2012  |  Comments Off

The 2012 Sales Force Automation Magic Quadrant is officially published. We had one new leader emerge, one vendor drop from inclusion and a new product added that was not included in the 2011 Magic Quadrant. The magic quadrant evaluation process had the usual vendor claims, “Why is Vendor “A” have a better position than we [...]

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Category: Cloud CRM SaaS salesforce automation Software as a Service     Tags: , , , , , , , , , ,

Dreamforce 2011: Salesforce.com Doubles Down on Social and Mobile Technologies

by Robert Desisto  |  October 7, 2011  |  Comments Off

Salesforce.com reinforced its strategy for social and mobile technologies with a number of announcements at Dreamforce 2011. The social enterprise is its latest marketing theme, introduced at Dreamforce 2011 to elevate awareness of the salesforce.com’s current cloud offerings, such as Chatter. This research note http://www.gartner.com/resId=1815914 analyzes the mobile, social and platform elements of salesforce.com’s announcements [...]

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Category: CRM SaaS salesforce automation Software as a Service     Tags: ,

CRM SaaS Pie Growing?

by Robert Desisto  |  September 16, 2011  |  Comments Off

It was assumed that the CRM SaaS market would be a zero sum game. Success of Microsoft would come at the expense of market share leader salesforce.com. However, there is evidence to the contrary. Two specific market events directly go against the prevailing wisdom that Microsoft’s gain would be Salesforce.com’s loss, or vice versa. Salesforce.com [...]

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Category: Cloud CRM SaaS salesforce automation Software as a Service     Tags: , , ,

SaaS Enterprise License Agreements Are Not New, Buyer Beware

by Robert Desisto  |  September 8, 2011  |  Comments Off

Spurned on by recent press hype, I have been inundated with calls from clients about a supposedly new concept called SaaS Enterprise License Agreements. Despite claims made by some vendors this is not a new concept, even for vendors who are making claims that it is new have been offering it for years. Sometimes vendors [...]

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Category: Cloud CRM SaaS Software as a Service Vendor Contracts     Tags: , , , , , , ,

2011 Sales Force Automation Magic Quadrant Released

by Robert Desisto  |  July 18, 2011  |  Comments Off

Check out the 2011 Sales Force Automation Magic Quadrant (released on July 15th, 2011). Mobility continues to grow in importance for users; therefore, it has also become a more critical component of our evaluation criteria for the sales force automation (SFA) Magic Quadrant. Smartphones and iPads (see “iPads: Customer-Facing Selling Will Drive iPad Use for [...]

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Category: Applications Cloud CRM Software as a Service     Tags: , , , , , , , , , , , , ,

What is all the chatter about Salesforce.com’s Chatter?

by Robert Desisto  |  March 4, 2011  |  1 Comment

Salesforce.com is taking a different approach to social technology by embedding capabilities directly into the context of the application. Other vendors incorporate collaboration items like instant messaging or content sharing, but not to the extent of salesforce.com. Salesforce.com attempts to use principles similar to those of Facebook for CRM applications, and sees Facebook as having [...]

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Category: Cloud CRM Customer Service SaaS Software as a Service     Tags: , , , ,

Beware of Cloud and SaaS Huggers

by Robert Desisto  |  September 29, 2009  |  Comments Off

Are you annoyed as much as I am when analysts and pundits stop at no end to espouse the benefits of cloud computing or SaaS without providing the downsides or risks? We all have all seen the behavior.  Cloud Huggers are the first to blog when a negative press event comes out about a cloud [...]

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