Robert Desisto

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Entries Tagged as 'Sales force automation'

Come see me at Gartner Symposium in Orlando

by Robert Desisto  |  October 3, 2013  |  Comments Off

I will be presenting on two exciting topics at the Gartner Symposium in Orlando, Florida the week of October 7.  Look forward to seeing you. My sessions are: Creating Practical SaaS Strategies 8 October, 2013 (2:30 PM – 3:30 PM) Software as a Service is at different maturity levels among varying software markets. Even the meaning […]

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Category: Cloud mobile mobile sales SaaS     Tags: ,

Cloud, Mobile, Social and Analytics Dominate 2012 CRM Sales Hype Cycle

by Robert Desisto  |  July 20, 2012  |  2 Comments

In 2011, more than $5 billion was invested in sales applications. Sales organizations are focusing their sales application investments on the differentiation and innovation of application pace layers. This has led to an uptick in analytics, cloud-based offerings and mobile device deployments. Sales performance management and lead management have also gotten more attention, because sales […]


Category: Cloud CRM SaaS salesforce automation Software as a Service     Tags: , , , , , , ,

2012 Sales Force Automation Magic Quadrant Released

by Robert Desisto  |  July 19, 2012  |  Comments Off

The 2012 Sales Force Automation Magic Quadrant is officially published. We had one new leader emerge, one vendor drop from inclusion and a new product added that was not included in the 2011 Magic Quadrant. The magic quadrant evaluation process had the usual vendor claims, “Why is Vendor “A” have a better position than we […]

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Category: Cloud CRM SaaS salesforce automation Software as a Service     Tags: , , , , , , , , , ,

Gartner Cool Sales Vendors for 2012

by Robert Desisto  |  March 30, 2012  |  Comments Off

Ed Thompson and I just published the Gartner Cool Sales Vendors Report for 2012. The 2012 Cool Vendors in the CRM sales report offer new approaches to improving sales. Vendors highlighted use social, analytics and content management to help salespeople strengthen customer and prospect relationships. Specific vendors covered in the report are Qvidian, GoodData, and […]

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Category: Cloud CRM SaaS salesforce automation Software as a Service     Tags: , ,

2011 Sales Force Automation Magic Quadrant Released

by Robert Desisto  |  July 18, 2011  |  Comments Off

Check out the 2011 Sales Force Automation Magic Quadrant (released on July 15th, 2011). Mobility continues to grow in importance for users; therefore, it has also become a more critical component of our evaluation criteria for the sales force automation (SFA) Magic Quadrant. Smartphones and iPads (see “iPads: Customer-Facing Selling Will Drive iPad Use for […]

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Category: Applications Cloud CRM Software as a Service     Tags: , , , , , , , , , , , , ,

Evaluating Sales Force Automation Functionality

by Robert Desisto  |  March 24, 2011  |  Comments Off

Just published an update to the Gartner Decision Framework for Evaluating Salesforce Automation functionality. The framework provides a complete view and suitability analysis of functionality for sales force automation ranging for opportunity management to social CRM.

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Category: CRM     Tags: ,

Wanted: Salesperson who loves their Sales Force Automation System

by Robert Desisto  |  March 21, 2011  |  Comments Off

Lately, I keep hearing from sales force automation technology providers that salespeople who use their system “Love it”. Love?, Really?. The only reaction I ever get from a real sales person is that they enter as little data as possible into a sales force automation system to avoid being spied on. I am hoping this […]

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Category: CRM     Tags: ,

SAP Offers Further Details on New CRM SaaS Offering

by Robert Desisto  |  March 7, 2011  |  4 Comments

On 1 March 2011, SAP previewed its updated Sales OnDemand solution at CeBIT 2011 in Hanover, Germany. Neither pricing nor an official release date has been determined, but the product will be available for early customer involvement in April 2011. The new offering reflects a trend toward social technology in CRM applications with a people-centric […]


Category: Applications Cloud CRM ERP SaaS Software as a Service     Tags: , , ,

What is all the chatter about’s Chatter?

by Robert Desisto  |  March 4, 2011  |  1 Comment is taking a different approach to social technology by embedding capabilities directly into the context of the application. Other vendors incorporate collaboration items like instant messaging or content sharing, but not to the extent of attempts to use principles similar to those of Facebook for CRM applications, and sees Facebook as having […]

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Category: Cloud CRM Customer Service SaaS Software as a Service     Tags: , , , ,

Software as a Service Sales Force Automation Prices Are Eroding

by Robert Desisto  |  November 5, 2009  |  2 Comments

Will Software as a Service or Cloud Computing erode prices in business application markets? If sales force automation is an indicator the answer is yes. Just this week Microsoft announced both a price cut and special promotion for its Microsoft CRM Dynamics Online offering. (see Gartner Research Note – Microsoft Reduces Prices to Win CRM […]


Category: Uncategorized     Tags: , ,