Robert Desisto

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Entries Tagged as 'CRM'


Gartner Releases 2015 CRM Sales Predicts

by Robert Desisto  |  December 9, 2014  |  1 Comment

Gartner just released its CRM Sales predictions for 2015.  The predicts report provides insight into how IT leaders can boost the adoption of sales force automation through mobility and gain a competitive advantage through predictive analytics. Prioritize mobility first in SFA deployments, leverage predictive analytics for sales managers and salespeople, and apply crowdsourcing to sales compensation.  […]

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Category: CRM mobile sales salesforce automation     Tags: , ,

When, and When Not, to Pay the Salesforce.com Premium

by Robert Desisto  |  February 21, 2014  |  1 Comment

One of the top questions Gartner receives from clients evaluating salesforce.com is, why are salesforce.com services so expensive versus the competition? With the recent introduction of salesforce.com’s Performance Edition (see “Salesforce.com Announces New Comprehensive CRM Edition”), customers who would have purchased Unlimited Edition (no longer available) are paying 25% to 35% higher prices than they […]

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Category: CRM salesforce automation salesforce.com Uncategorized     Tags: , ,

Non Price Book Option Could Help You Save Money On Salesforce.com contracts

by Robert Desisto  |  August 13, 2012  |  Comments Off

Although it wasn’t publicized on its website, salesforce.com enables its customers to purchase its Sales Cloud Professional solution, with add-on Enterprise Edition features at no additional cost. Just wrote a detailed research note, Save Money With Salesforce.com’s Professional and a la Carte Enterprise Features, that helps clients evaluate whether this option makes sense for them.

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Category: Cloud CRM SaaS salesforce automation Software as a Service     Tags: , , ,

Cloud, Mobile, Social and Analytics Dominate 2012 CRM Sales Hype Cycle

by Robert Desisto  |  July 20, 2012  |  2 Comments

In 2011, more than $5 billion was invested in sales applications. Sales organizations are focusing their sales application investments on the differentiation and innovation of application pace layers. This has led to an uptick in analytics, cloud-based offerings and mobile device deployments. Sales performance management and lead management have also gotten more attention, because sales […]

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Category: Cloud CRM SaaS salesforce automation Software as a Service     Tags: , , , , , , ,

2012 Sales Force Automation Magic Quadrant Released

by Robert Desisto  |  July 19, 2012  |  Comments Off

The 2012 Sales Force Automation Magic Quadrant is officially published. We had one new leader emerge, one vendor drop from inclusion and a new product added that was not included in the 2011 Magic Quadrant. The magic quadrant evaluation process had the usual vendor claims, “Why is Vendor “A” have a better position than we […]

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Category: Cloud CRM SaaS salesforce automation Software as a Service     Tags: , , , , , , , , , ,

Microsoft Dynamics CRM Q2 2012 Service Update Analysis

by Robert Desisto  |  April 4, 2012  |  Comments Off

My colleague Michael Maoz and I have just published an Impact Appraisal on the Microsoft Dynamics CRM Q2 2012 Service Update. Key elements of the Microsoft’s release are increased mobile options, enhancements to customization for it’s online version, and analytics.

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Category: Applications Cloud CRM Customer Service SaaS salesforce automation Software as a Service     Tags: , ,

Evaluating a Vendor’s SaaS Delivery

by Robert Desisto  |  August 18, 2011  |  Comments Off

I just published research on how to measure a vendor’s SaaS delivery capability. It covers topics ranging from a vendor’s operational management capabilities to measuring the the strength of a vendor’s service level agreement. No matter what SaaS application your considering (e.g., email, CRM, ERP, etc) this research note How to Evaluate A Vendor’s SaaS […]

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Category: Cloud CRM ERP SaaS salesforce automation Software as a Service     Tags: , ,

2011 Sales Force Automation Magic Quadrant Released

by Robert Desisto  |  July 18, 2011  |  Comments Off

Check out the 2011 Sales Force Automation Magic Quadrant (released on July 15th, 2011). Mobility continues to grow in importance for users; therefore, it has also become a more critical component of our evaluation criteria for the sales force automation (SFA) Magic Quadrant. Smartphones and iPads (see “iPads: Customer-Facing Selling Will Drive iPad Use for […]

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Category: Applications Cloud CRM Software as a Service     Tags: , , , , , , , , , , , , ,

Evaluating Sales Force Automation Functionality

by Robert Desisto  |  March 24, 2011  |  Comments Off

Just published an update to the Gartner Decision Framework for Evaluating Salesforce Automation functionality. The framework provides a complete view and suitability analysis of functionality for sales force automation ranging for opportunity management to social CRM.

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Category: CRM     Tags: ,

SAP Offers Further Details on New CRM SaaS Offering

by Robert Desisto  |  March 7, 2011  |  4 Comments

On 1 March 2011, SAP previewed its updated Sales OnDemand solution at CeBIT 2011 in Hanover, Germany. Neither pricing nor an official release date has been determined, but the product will be available for early customer involvement in April 2011. The new offering reflects a trend toward social technology in CRM applications with a people-centric […]

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Category: Applications Cloud CRM ERP SaaS Software as a Service     Tags: , , ,