Entries Categorized as 'salesforce automation'
by Robert Desisto | October 7, 2011 | Comments Off
Salesforce.com reinforced its strategy for social and mobile technologies with a number of announcements at Dreamforce 2011. The social enterprise is its latest marketing theme, introduced at Dreamforce 2011 to elevate awareness of the salesforce.com’s current cloud offerings, such as Chatter. This research note http://www.gartner.com/resId=1815914 analyzes the mobile, social and platform elements of salesforce.com’s announcements [...]
Category: CRM SaaS Software as a Service salesforce automation Tags: SaaS; Cloud Computing;, salesforce.com
by Robert Desisto | September 16, 2011 | Comments Off
It was assumed that the CRM SaaS market would be a zero sum game. Success of Microsoft would come at the expense of market share leader salesforce.com. However, there is evidence to the contrary. Two specific market events directly go against the prevailing wisdom that Microsoft’s gain would be Salesforce.com’s loss, or vice versa. Salesforce.com [...]
Category: CRM Cloud SaaS Software as a Service salesforce automation Tags: microsoft, oracle, SaaS; Cloud Computing;, salesforce.com
by Robert Desisto | August 18, 2011 | Comments Off
I just published research on how to measure a vendor’s SaaS delivery capability. It covers topics ranging from a vendor’s operational management capabilities to measuring the the strength of a vendor’s service level agreement. No matter what SaaS application your considering (e.g., email, CRM, ERP, etc) this research note How to Evaluate A Vendor’s SaaS [...]
Category: CRM Cloud ERP SaaS Software as a Service salesforce automation Tags: CRM, SaaS; Cloud Computing;, software as a service
by Robert Desisto | July 22, 2011 | 2 Comments
Gartner’s Pace Layer Model can help sales organizations develop an effective, flexible and innovative sales application strategy. I just recently published a research paper on using the Pace Layer model to deconstruct a sales application portfolio. I provide specific examples for both sales organizations with direct and indirect sales channel models. The goal of the [...]
Category: CRM salesforce automation Tags: pace layering, sales applications, salesforce automation
