Robert Desisto

A member of the Gartner Blog Network

Entries Categorized as 'salesforce automation'


Survey Shows High Importance of Mobility for Sales Organizations

by Robert Desisto  |  September 29, 2014  |  Comments Off

At a July 2014 Webinar on Mobile Selling attended by more than 80 IT and sales force automation (SFA) application managers, Gartner asked several questions about the use of smartphones and tablets with sales organizations. The questions involved device adoption, mobile OS preferences and business results achieved through mobility. The questions polled are among the […]

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Category: mobile mobile sales salesforce automation     Tags: ,

2014 Gartner CRM Sales Magic Quadrant Published

by Robert Desisto  |  July 18, 2014  |  2 Comments

The 2014 Gartner CRM Sales Magic Quadrant is now pubished.  Sales application managers will find that improvements in the viability of SAP and Oracle cloud offerings underscore the evolution of traditional on-premises vendors to SaaS, but salesforce.com still leads the market. The magic quadrant evaluates vendors based on their ability to deliver Sales force automation […]

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Category: CRM salesforce automation     Tags:

Microsoft Dynamics CRM 2013 Offers Improved Usability, Some Mobility

by Robert Desisto  |  March 4, 2014  |  3 Comments

Microsoft released its latest core CRM offering, Microsoft Dynamics CRM 2013, in September 2013. After discussions with customers who have now had a few months to absorb the release  the most impactful elements of the release are: Improved user experience The addition of more process capabilities The launch of the first Microsoft Dynamics CRM mobile application New […]

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Category: Cloud CRM Microsoft Dynamics CRM SaaS salesforce automation     Tags: ,

When, and When Not, to Pay the Salesforce.com Premium

by Robert Desisto  |  February 21, 2014  |  1 Comment

One of the top questions Gartner receives from clients evaluating salesforce.com is, why are salesforce.com services so expensive versus the competition? With the recent introduction of salesforce.com’s Performance Edition (see “Salesforce.com Announces New Comprehensive CRM Edition”), customers who would have purchased Unlimited Edition (no longer available) are paying 25% to 35% higher prices than they […]

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Category: CRM salesforce automation salesforce.com Uncategorized     Tags: , ,

Will Enterprises Buy into Salesforce.com’s New Performance Edition?

by Robert Desisto  |  September 17, 2013  |  Comments Off

On 12 August 2013, Salesforce.com announced its first major pricing and packaging overhaul in eight years by eliminating Unlimited Edition from its portfolio and launching the new Performance Edition to appeal to broad CRM projects. The new Performance Edition will combine Service and Sales cloud and continue to provide free access to Force.com for Performance […]

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Category: Cloud CRM salesforce automation salesforce.com     Tags: ,

Oracle and Salesforce.com Partnership More Hype Than Substance

by Robert Desisto  |  August 22, 2013  |  Comments Off

During the earlier part of the summer I was enjoying a vacation in Hawaii. I took a peak a my iPhone and I saw a flurry of email about the partnership Oracle annouced with salesforce.com. Knowing both vendors very well my first impression and ultimate conclusion was the annoucement was more about hype then any […]

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Category: Cloud CRM Oracle salesforce automation salesforce.com     Tags: ,

Laptops Facing Extinction for Sales People?

by Robert Desisto  |  May 23, 2013  |  Comments Off

Smartphone and tablet usage continues to expand for salespeople. Just today I was talking to a Gartner client who informed me that the iPad is the primary device their salespeople use during the day to access their sales force automation system. Why? Client said it is simple, it takes 5 – 10 minutes to get a laptop ready to […]

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Category: CRM ipad mobile sales salesforce automation Uncategorized     Tags: ,

How to Determine your salesforce.com Org Strategy

by Robert Desisto  |  May 10, 2013  |  Comments Off

 An org in the salesforce.com vernacular is a logical instance of data and metadata for a set of users. Selecting single org, multi org or a combination remains a key decision that will improve the effectiveness of salesforce.com projects for which business application managers are responsible.  In a research note I recently published, How to […]

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Category: CRM SaaS salesforce automation salesforce.com Software as a Service     Tags:

Sales Force Automation Magic Quadrant Inclusion Criteria

by Robert Desisto  |  February 26, 2013  |  1 Comment

Every year new vendors emerge asking how does Gartner determine who gets on the Sales Force Automation Magic Quadrant.  We are currently determing the vendors who will be included in the 2013 Sales Force Automation Magic Quadrant. A final list will be determined over the next couple of weeks. To be included in the SFA Magic Quadrant, […]

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Category: CRM salesforce automation     Tags:

My own experience with iPad on recent business trip

by Robert Desisto  |  February 25, 2013  |  1 Comment

I just got done creating my mobile CRM Sales  presentation for the Gartner Customer 360 Conference.  You often wonder as an analyst if the research your writing has the real world business impact you predict. Last week on a business trip I had a rare opportunity to experience the impact of tablets in this case the iPad during […]

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Category: CRM ipad mobile sales salesforce automation     Tags: