Robert Desisto

A member of the Gartner Blog Network

Entries Categorized as 'CRM'


How to Determine your salesforce.com Org Strategy

by Robert Desisto  |  May 10, 2013  |  Comments Off

 An org in the salesforce.com vernacular is a logical instance of data and metadata for a set of users. Selecting single org, multi org or a combination remains a key decision that will improve the effectiveness of salesforce.com projects for which business application managers are responsible.  In a research note I recently published, How to […]

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Category: CRM SaaS salesforce automation salesforce.com Software as a Service     Tags:

Salesforce.com’s App-Based Pricing Benefits Some, but Is More Expensive for Others

by Robert Desisto  |  April 18, 2013  |  1 Comment

Salesforce.com changed pricing for Force.com on 4 March 2013, from a per-user, per-month price to a price based on per application, per user, per month. Force.com user-based pricing had basically two options: Enterprise Edition ($50 per user, per month) and Unlimited Edition ($75 per user, per month). The primary differences between the two editions were […]

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Category: Applications Cloud CRM SaaS Software as a Service     Tags: ,

Sales Force Automation Magic Quadrant Inclusion Criteria

by Robert Desisto  |  February 26, 2013  |  1 Comment

Every year new vendors emerge asking how does Gartner determine who gets on the Sales Force Automation Magic Quadrant.  We are currently determing the vendors who will be included in the 2013 Sales Force Automation Magic Quadrant. A final list will be determined over the next couple of weeks. To be included in the SFA Magic Quadrant, […]

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Category: CRM salesforce automation     Tags:

My own experience with iPad on recent business trip

by Robert Desisto  |  February 25, 2013  |  1 Comment

I just got done creating my mobile CRM Sales  presentation for the Gartner Customer 360 Conference.  You often wonder as an analyst if the research your writing has the real world business impact you predict. Last week on a business trip I had a rare opportunity to experience the impact of tablets in this case the iPad during […]

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Category: CRM ipad mobile sales salesforce automation     Tags:

Gartner 2013 CRM Sales Predictions

by Robert Desisto  |  January 2, 2013  |  Comments Off

In 2013, Sales application managers will try to understand the impact of social, mobile, cloud and big data on their sales applications strategy. Our 2013 CRM Sales Predicts provides guidance in all four areas. They key findings in our report include: Internet bandwidth increases and accessibility will accelerate sales force automation deployment movement to the […]

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Category: Cloud CRM SaaS salesforce automation Social Media Uncategorized     Tags: , , , ,

The Death of the Laptop

by Robert Desisto  |  October 23, 2012  |  2 Comments

At Gartner US Symposium, I have done 20 one on one meetings with clients in the first two days. In 18 of the meetings clients used iPads. In only 2 of the meetings clients used laptops. I even used my own iPad to go over some decsion frameworks using the Gartner iPad App (if you […]

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Category: Cloud CRM ipad salesforce automation     Tags: ,

Non Price Book Option Could Help You Save Money On Salesforce.com contracts

by Robert Desisto  |  August 13, 2012  |  Comments Off

Although it wasn’t publicized on its website, salesforce.com enables its customers to purchase its Sales Cloud Professional solution, with add-on Enterprise Edition features at no additional cost. Just wrote a detailed research note, Save Money With Salesforce.com’s Professional and a la Carte Enterprise Features, that helps clients evaluate whether this option makes sense for them.

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Category: Cloud CRM SaaS salesforce automation Software as a Service     Tags: , , ,

Cloud, Mobile, Social and Analytics Dominate 2012 CRM Sales Hype Cycle

by Robert Desisto  |  July 20, 2012  |  2 Comments

In 2011, more than $5 billion was invested in sales applications. Sales organizations are focusing their sales application investments on the differentiation and innovation of application pace layers. This has led to an uptick in analytics, cloud-based offerings and mobile device deployments. Sales performance management and lead management have also gotten more attention, because sales […]

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Category: Cloud CRM SaaS salesforce automation Software as a Service     Tags: , , , , , , ,

2012 Sales Force Automation Magic Quadrant Released

by Robert Desisto  |  July 19, 2012  |  Comments Off

The 2012 Sales Force Automation Magic Quadrant is officially published. We had one new leader emerge, one vendor drop from inclusion and a new product added that was not included in the 2011 Magic Quadrant. The magic quadrant evaluation process had the usual vendor claims, “Why is Vendor “A” have a better position than we […]

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Category: Cloud CRM SaaS salesforce automation Software as a Service     Tags: , , , , , , , , , ,

Review of Oracle Fusion CRM

by Robert Desisto  |  May 16, 2012  |  Comments Off

Oracle has released Oracle Fusion CRM for sales organizations’ sales force automation initiatives. It offers enhanced capabilities; however, more customer proof points are needed. In a just publish research note I discuss the top 5 impacts for sales organizations considering Oracle Fusion CRM.

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Category: Applications CRM SaaS salesforce automation     Tags: