Robert Desisto

My colleague Michael Maoz and I have just published an Impact Appraisal on the Microsoft Dynamics CRM Q2 2012 Service Update. Key elements of the Microsoft’s release are increased mobile options, enhancements to customization for it’s online version, and analytics.

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Category: Applications Cloud CRM Customer Service SaaS salesforce automation Software as a Service     Tags: CRM, microsoft, salesforce automation

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Ed Thompson and I just published the Gartner Cool Sales Vendors Report for 2012. The 2012 Cool Vendors in the CRM sales report offer new approaches to improving sales. Vendors highlighted use social, analytics and content management to help salespeople strengthen customer and prospect relationships. Specific vendors covered in the report are Qvidian, GoodData, and [...]

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Category: Cloud CRM SaaS salesforce automation Software as a Service     Tags: SaaS; Cloud Computing;, Sales force automation, social

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Jim Holincheck and I wrote a research note on the impact Oracle’s, SAP’s and salesforce.com’s recent SaaS acquisitions will have on client organizations. The ink is not even dry on the research note, and Oracle buys Taleo. As Jim and I say in the research, SaaS acquisitions will accelerate and client organizations need to protect [...]

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Category: Applications Cloud CRM ERP     Tags: SaaS;Cloud Computing

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Salesforce.com reinforced its strategy for social and mobile technologies with a number of announcements at Dreamforce 2011. The social enterprise is its latest marketing theme, introduced at Dreamforce 2011 to elevate awareness of the salesforce.com’s current cloud offerings, such as Chatter. This research note http://www.gartner.com/resId=1815914 analyzes the mobile, social and platform elements of salesforce.com’s announcements [...]

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Category: CRM SaaS salesforce automation Software as a Service     Tags: SaaS; Cloud Computing;, salesforce.com

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It was assumed that the CRM SaaS market would be a zero sum game. Success of Microsoft would come at the expense of market share leader salesforce.com. However, there is evidence to the contrary. Two specific market events directly go against the prevailing wisdom that Microsoft’s gain would be Salesforce.com’s loss, or vice versa. Salesforce.com [...]

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Category: Cloud CRM SaaS salesforce automation Software as a Service     Tags: microsoft, oracle, SaaS; Cloud Computing;, salesforce.com

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Spurned on by recent press hype, I have been inundated with calls from clients about a supposedly new concept called SaaS Enterprise License Agreements. Despite claims made by some vendors this is not a new concept, even for vendors who are making claims that it is new have been offering it for years. Sometimes vendors [...]

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Category: Cloud CRM SaaS Software as a Service Vendor Contracts     Tags: Enterprise License Agreements, microsoft, Netsuite, oracle, SaaS; Cloud Computing;, salesforce.com, Successfactors, Workday

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I just published research on how to measure a vendor’s SaaS delivery capability. It covers topics ranging from a vendor’s operational management capabilities to measuring the the strength of a vendor’s service level agreement. No matter what SaaS application your considering (e.g., email, CRM, ERP, etc) this research note How to Evaluate A Vendor’s SaaS [...]

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Category: Cloud CRM ERP SaaS salesforce automation Software as a Service     Tags: CRM, SaaS; Cloud Computing;, software as a service

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Gartner’s Pace Layer Model can help sales organizations develop an effective, flexible and innovative sales application strategy. I just recently published a research paper on using the Pace Layer model to deconstruct a sales application portfolio. I provide specific examples for both sales organizations with direct and indirect sales channel models. The goal of the [...]

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Category: CRM salesforce automation     Tags: pace layering, sales applications, salesforce automation

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Check out the 2011 Sales Force Automation Magic Quadrant (released on July 15th, 2011). Mobility continues to grow in importance for users; therefore, it has also become a more critical component of our evaluation criteria for the sales force automation (SFA) Magic Quadrant. Smartphones and iPads (see “iPads: Customer-Facing Selling Will Drive iPad Use for [...]

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Category: Applications Cloud CRM Software as a Service     Tags: Cloud, CRM, microsoft, Netsuite, oracle, Pivotal, SaaS, Sage software, Sales force automation, sales people, salesforce.com, SAP, sugarcrm, Zoho

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Just published an update to the Gartner Decision Framework for Evaluating Salesforce Automation functionality. The framework provides a complete view and suitability analysis of functionality for sales force automation ranging for opportunity management to social CRM.

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Category: CRM     Tags: CRM, Sales force automation

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