Entries Categorized as 'CRM'
by Robert Desisto | October 7, 2011 | Comments Off
Salesforce.com reinforced its strategy for social and mobile technologies with a number of announcements at Dreamforce 2011. The social enterprise is its latest marketing theme, introduced at Dreamforce 2011 to elevate awareness of the salesforce.com’s current cloud offerings, such as Chatter. This research note http://www.gartner.com/resId=1815914 analyzes the mobile, social and platform elements of salesforce.com’s announcements [...]
Category: CRM SaaS Software as a Service salesforce automation Tags: SaaS; Cloud Computing;, salesforce.com
by Robert Desisto | September 16, 2011 | Comments Off
It was assumed that the CRM SaaS market would be a zero sum game. Success of Microsoft would come at the expense of market share leader salesforce.com. However, there is evidence to the contrary. Two specific market events directly go against the prevailing wisdom that Microsoft’s gain would be Salesforce.com’s loss, or vice versa. Salesforce.com [...]
Category: CRM Cloud SaaS Software as a Service salesforce automation Tags: microsoft, oracle, SaaS; Cloud Computing;, salesforce.com
by Robert Desisto | September 8, 2011 | Comments Off
Spurned on by recent press hype, I have been inundated with calls from clients about a supposedly new concept called SaaS Enterprise License Agreements. Despite claims made by some vendors this is not a new concept, even for vendors who are making claims that it is new have been offering it for years. Sometimes vendors [...]
Category: CRM Cloud SaaS Software as a Service Vendor Contracts Tags: Enterprise License Agreements, microsoft, Netsuite, oracle, SaaS; Cloud Computing;, salesforce.com, Successfactors, Workday
by Robert Desisto | August 18, 2011 | Comments Off
I just published research on how to measure a vendor’s SaaS delivery capability. It covers topics ranging from a vendor’s operational management capabilities to measuring the the strength of a vendor’s service level agreement. No matter what SaaS application your considering (e.g., email, CRM, ERP, etc) this research note How to Evaluate A Vendor’s SaaS [...]
Category: CRM Cloud ERP SaaS Software as a Service salesforce automation Tags: CRM, SaaS; Cloud Computing;, software as a service
by Robert Desisto | July 22, 2011 | 2 Comments
Gartner’s Pace Layer Model can help sales organizations develop an effective, flexible and innovative sales application strategy. I just recently published a research paper on using the Pace Layer model to deconstruct a sales application portfolio. I provide specific examples for both sales organizations with direct and indirect sales channel models. The goal of the [...]
Category: CRM salesforce automation Tags: pace layering, sales applications, salesforce automation
by Robert Desisto | July 18, 2011 | Comments Off
Check out the 2011 Sales Force Automation Magic Quadrant (released on July 15th, 2011). Mobility continues to grow in importance for users; therefore, it has also become a more critical component of our evaluation criteria for the sales force automation (SFA) Magic Quadrant. Smartphones and iPads (see “iPads: Customer-Facing Selling Will Drive iPad Use for [...]
Category: Applications CRM Cloud Software as a Service Tags: Cloud, CRM, microsoft, Netsuite, oracle, Pivotal, SaaS, Sage software, Sales force automation, sales people, salesforce.com, SAP, sugarcrm, Zoho
by Robert Desisto | March 24, 2011 | Comments Off
Just published an update to the Gartner Decision Framework for Evaluating Salesforce Automation functionality. The framework provides a complete view and suitability analysis of functionality for sales force automation ranging for opportunity management to social CRM.
Category: CRM Tags: CRM, Sales force automation
by Robert Desisto | March 21, 2011 | Comments Off
Lately, I keep hearing from sales force automation technology providers that salespeople who use their system “Love it”. Love?, Really?. The only reaction I ever get from a real sales person is that they enter as little data as possible into a sales force automation system to avoid being spied on. I am hoping this [...]
Category: CRM Tags: Sales force automation, sales people
by Robert Desisto | March 7, 2011 | 4 Comments
On 1 March 2011, SAP previewed its updated Sales OnDemand solution at CeBIT 2011 in Hanover, Germany. Neither pricing nor an official release date has been determined, but the product will be available for early customer involvement in April 2011. The new offering reflects a trend toward social technology in CRM applications with a people-centric [...]
Category: Applications CRM Cloud ERP SaaS Software as a Service Tags: CRM, SaaS; Cloud Computing;, Sales force automation, SAP
by Robert Desisto | March 4, 2011 | 1 Comment
Salesforce.com is taking a different approach to social technology by embedding capabilities directly into the context of the application. Other vendors incorporate collaboration items like instant messaging or content sharing, but not to the extent of salesforce.com. Salesforce.com attempts to use principles similar to those of Facebook for CRM applications, and sees Facebook as having [...]
Category: CRM Cloud Customer Service SaaS Software as a Service Tags: CRM, Customer Service, SaaS; Cloud Computing;, Sales force automation, salesforce.com
