I just got done creating my mobile CRM Sales presentation for the Gartner Customer 360 Conference. You often wonder as an analyst if the research your writing has the real world business impact you predict. Last week on a business trip I had a rare opportunity to experience the impact of tablets in this case the iPad during a face to face selling situation. One specific example tells it all. I was meeting a prospect at a hotel, and as often is the case the prospect had questions on Gartner research positions. Without pausing in the convesation I took out my iPad (which was already on since I don’t have to shut it off because of the long battery life) and quickly brought up research to address the prospect’s question (on a side note if you are a Gartner client and have not downloaded the Gartner app for iPad do it, easy to use and has offline access). The prospect quickly got his answer, and I could quickly navigated further reserach as the questions expanded. There was no question in my mind, that the vision I laid out in my Customer360 presentation was dead on. If you have interest in using smartphones or tablets for sales its a must see presentation, hope to see you at the conference.
by Robert Desisto | February 25, 2013 | 1 Comment