Robert Desisto

A member of the Gartner Blog Network

Robert P. Desisto
VP Distinguished Analyst
14 years at Gartner
24 years IT industry

Robert Desisto is a Vice President and Distinguished Analyst in Gartner Research. He is responsible for managing the software as a service (SaaS) research agenda. His research focuses primarily on the use of SaaS as a delivery model for applications. Read Full Bio

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My own experience with iPad on recent business trip

by Robert Desisto  |  February 25, 2013  |  1 Comment

I just got done creating my mobile CRM Sales  presentation for the Gartner Customer 360 Conference.  You often wonder as an analyst if the research your writing has the real world business impact you predict. Last week on a business trip I had a rare opportunity to experience the impact of tablets in this case the iPad during a face to face selling situation.   One specific example tells it all. I was meeting a prospect at a hotel, and as often is the case the prospect had questions on Gartner research positions. Without pausing in the convesation I took out my iPad (which was already on since I don’t have to shut it off because of the long battery life) and quickly brought up research to address the prospect’s question (on a side note if you are a Gartner client and have not downloaded the Gartner app for iPad do it, easy to use and has offline access).  The prospect quickly got his answer, and I could quickly navigated further reserach as the questions expanded. There was no question in my mind, that the vision I laid out in my Customer360 presentation was dead on.   If you have interest in using smartphones or tablets for sales its a must see presentation, hope to see you at the conference.

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Category: CRM ipad mobile sales salesforce automation     Tags:

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