by Robert Desisto | January 2, 2013 | Comments Off
In 2013, Sales application managers will try to understand the impact of social, mobile, cloud and big data on their sales applications strategy. Our 2013 CRM Sales Predicts provides guidance in all four areas. They key findings in our report include:
- Internet bandwidth increases and accessibility will accelerate sales force automation deployment movement to the cloud;
- iPads and tablets are quickly becoming the single primary device of standard issue for sales organizations;
- Price optimization will benefit the most from big data initiatives;
- Most social CRM technologies will fail to show measurable return on investment for sales organizations.
Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.