In 2013, Sales application managers will try to understand the impact of social, mobile, cloud and big data on their sales applications strategy. Our 2013 CRM Sales Predicts provides guidance in all four areas. They key findings in our report include:
- Internet bandwidth increases and accessibility will accelerate sales force automation deployment movement to the cloud;
- iPads and tablets are quickly becoming the single primary device of standard issue for sales organizations;
- Price optimization will benefit the most from big data initiatives;
- Most social CRM technologies will fail to show measurable return on investment for sales organizations.