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Cloud, Mobile, Social and Analytics Dominate 2012 CRM Sales Hype Cycle

by Robert Desisto  |  July 20, 2012  |  2 Comments

In 2011, more than $5 billion was invested in sales applications. Sales organizations are focusing their sales application investments on the differentiation and innovation of application pace layers. This has led to an uptick in analytics, cloud-based offerings and mobile device deployments. Sales performance management and lead management have also gotten more attention, because sales organizations are positioning themselves for accelerated growth in the next couple of years.

Analytics, mobility, social media and cloud services have a strong influence on the technologies in the 2012 Hype Cycle for CRM Sales. We review the visibility, maturity and value of key sales technology sectors to help sales organizations determine which applications will best meet their needs and budgets.

Category: cloud-computing  crm  saas  salesforce-automation  software-as-a-service  

Tags: analytics  crm  hype-cycle  mobile  saas-cloud-computing  sales  sales-force-automation  social-media  

Robert P. Desisto
VP Distinguished Analyst
14 years at Gartner
24 years IT industry

Robert Desisto is a Vice President and Distinguished Analyst in Gartner Research. He is responsible for managing the software as a service (SaaS) research agenda. His research focuses primarily on the use of SaaS as a delivery model for applications. Read Full Bio

Thoughts on Cloud, Mobile, Social and Analytics Dominate 2012 CRM Sales Hype Cycle

  1. Ali L. says:

    A lot of business models will be changing. The cloud affects the way that solutions are deployed. There are many different kinds of cloud solutions (Ex. SAAS and IAAS etc). Seems to me you will still need sales, if you are selling proprietary licenses I believe that Open source solutions will have a bigger effect on sales and business models, since less of the revenue will be coming from selling licenses. It will shift more to selling services, instead of software or equipment in the cloud case, which is different. Selling skills and compensation will have to adapt.

    Ali L.
    dinCloud Inc.

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