In 2011, more than $5 billion was invested in sales applications. Sales organizations are focusing their sales application investments on the differentiation and innovation of application pace layers. This has led to an uptick in analytics, cloud-based offerings and mobile device deployments. Sales performance management and lead management have also gotten more attention, because sales organizations are positioning themselves for accelerated growth in the next couple of years.
Analytics, mobility, social media and cloud services have a strong influence on the technologies in the 2012 Hype Cycle for CRM Sales. We review the visibility, maturity and value of key sales technology sectors to help sales organizations determine which applications will best meet their needs and budgets.