The 2012 Sales Force Automation Magic Quadrant is officially published. We had one new leader emerge, one vendor drop from inclusion and a new product added that was not included in the 2011 Magic Quadrant. The magic quadrant evaluation process had the usual vendor claims, “Why is Vendor “A” have a better position than we do?” But as has always been the case in 15 years I have been publishing magic quadrants at Gartner, as long as an analyst does the proper research rigor, last ditch vendor claims on positions and process are easily dealt with. Gartner clients should feel comfort that the 2012 Sales Force Automation Magic Quadrant encompasses 100s of user interactions, vendor evaluations, and experiences. Users should also not assume leaders are the best for them, niche vendors may often be the best for specific requirements for a sales organization. A vendor would not be on the magic quadrant unless they have proven they can deliver value to users for sales force automation. In the end, I really don’t care what vendor is a leader or niche player. The only think I can care about is the process is both fair and accurate.