Robert Desisto

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Archives for July, 2011


Apply Gartner’s Pace Layer Model to Sales Applications

by Robert Desisto  |  July 22, 2011  |  2 Comments

Gartner’s Pace Layer Model can help sales organizations develop an effective, flexible and innovative sales application strategy. I just recently published a research paper on using the Pace Layer model to deconstruct a sales application portfolio. I provide specific examples for both sales organizations with direct and indirect sales channel models. The goal of the [...]

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Category: CRM salesforce automation     Tags: , ,

2011 Sales Force Automation Magic Quadrant Released

by Robert Desisto  |  July 18, 2011  |  Comments Off

Check out the 2011 Sales Force Automation Magic Quadrant (released on July 15th, 2011). Mobility continues to grow in importance for users; therefore, it has also become a more critical component of our evaluation criteria for the sales force automation (SFA) Magic Quadrant. Smartphones and iPads (see “iPads: Customer-Facing Selling Will Drive iPad Use for [...]

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Category: Applications Cloud CRM Software as a Service     Tags: , , , , , , , , , , , , ,