Lately, I keep hearing from sales force automation technology providers that salespeople who use their system “Love it”. Love?, Really?. The only reaction I ever get from a real sales person is that they enter as little data as possible into a sales force automation system to avoid being spied on. I am hoping this post gets responses from sales people who actually love their sales force automation system. Only requirement for your reply is to tell us why? Not just that you like your sales force automation system. I am expecting zero responses. Lets see if I am right.