by Robert Desisto | December 9, 2014 | 1 Comment
Gartner just released its CRM Sales predictions for 2015. The predicts report provides insight into how IT leaders can boost the adoption of sales force automation through mobility and gain a competitive advantage through predictive analytics. Prioritize mobility first in SFA deployments, leverage predictive analytics for sales managers and salespeople, and apply crowdsourcing to sales compensation. The report also included a number of key findings in each of these areas.
- IT leaders for sales are leveraging smartphones to improve salesperson adoption and data quality for sales force automation.
- Predictive sales analytics are emerging as important tools for sales leaders and managers who are responsible for forecast and pipeline accuracy.
- IT leaders involved with sales should evaluate nontraditional techniques, such as crowdsourcing, to help sales leaders implement better sales compensation plans.
Category: CRM mobile sales salesforce automation Tags: CRM, sales, SFA
by Robert Desisto | December 5, 2014 | 3 Comments
Gartner has released 2015 Mobile App and Development Predicts. The report looks at key market forces that will have a significant impact mobile app development processes. The report finds that mobile apps will continue to undergo a high rate of change over the next few years with short development cycles, the emergence of rapid development tools and improved interactions with voice.
- According to a recent Gartner survey study, the average number of custom apps per company that have been developed so far is less than 10.
- The current generation of mobile voice offers vast improvements in the natural user interface for better speech recognition and learning of different accents.
- According to a recent Gartner survey study, 19% of respondents stated that improving customer engagement interactions was a key driver for mobile app development efforts.
- New rapid mobile development tools are emerging both in stand-alone fashion and as part of business application vendors’ development and configuration platforms.
Check out the report to see the specific strategic planning assumptions that will be sure to impact your mobile app develop efforts over the next 3-5 years.
Category: mobile Mobile app Tags: mobile apps
by Robert Desisto | September 29, 2014 | Comments Off
At a July 2014 Webinar on Mobile Selling attended by more than 80 IT and sales force automation (SFA) application managers, Gartner asked several questions about the use of smartphones and tablets with sales organizations. The questions involved device adoption, mobile OS preferences and business results achieved through mobility. The questions polled are among the “top of mind” concerns of sales application managers who are trying to determine the role of mobile devices for SFA projects as well as the timing of initiatives. In a just published research note, Assess the Importance and Value of Mobility for Sales Force Automation, we provide analysis of the poll responses, as well as data received through Gartner client inquiries for each question, and discuss the potential impacts on SFA mobile strategies.
Category: mobile mobile sales salesforce automation Tags: mobile applications, mobile sales
by Robert Desisto | September 4, 2014 | Comments Off
Many of us wonder what it is like to be without our mobile smartphone for an extended period of time. Recently on a trip to the Bahamas I had the experience with my family and it was much harder than we expected. We did not want to pay international rates on the phones so we were basically off the grid for most of the vacation unless we were in a wifi hot spot. We talked about it before we went on vacation and we all thought it wouldn’t be that bad. I found out within the first few of hours of the vacation being off the grid was going to be harder than expected.
My first encounter was going for a run. Normally I use an App on my phone that provides real-time information on mile pace, miles run, etc. This obviously would not work so I had to log my run the old fashion way. This meant remembering the streets I ran on (including on the right and left turns), use my watch to measure the time and then log my information later.
I also found family meetings were not that easy to coordinate. We had to carefully set meeting places and times. Of course, in a family of four someone would be late then you start thinking did I tell them the right place or time to meet. My first impulse was to text, but texting was not an option.
Then once we do meet we want to figure out where to eat. I would like to just look up restaurant menus on the web and call for a reservation. Again not an option when you are off the grid. So we just walked around seeing what was not crowded and looked at menus posted on the outside of restaurants. Once we found a restaurant as we waited to be seated, we were forced to actually talk to each other not check are phones for latest tweet or Facebook post . Actually I considered that a more of a positive development.
On way home from the restaurant, I wanted to check the Redsox score (they were actuallly still in the race when we went on vacation). Usually I would get the nice alerts to give me realtime updates during the game. Now I had to actually wait to go back to the room and find out the score on the TV. Not a huge deal, but something I had to explain to my sons that when I was their age that was the way it was done all time.
Overall, the vacation was great. However, there is no doubt being off the grid for a week really shows how much smartphones are really so much a part of our everyday life. Something we all know, but until you actually go a week without it you don’t realize how much smartphones impact your life and why mobile applications will continue to gain in importance.
If you interested on the impact of mobility on customer enagement processes come see my presentation at US Symposium in October, How Mobility Will Transform Customer Engagement Processes.
Category: mobile Tags: mobile, smartphones
by Robert Desisto | July 18, 2014 | 2 Comments
The 2014 Gartner CRM Sales Magic Quadrant is now pubished. Sales application managers will find that improvements in the viability of SAP and Oracle cloud offerings underscore the evolution of traditional on-premises vendors to SaaS, but salesforce.com still leads the market. The magic quadrant evaluates vendors based on their ability to deliver Sales force automation (SFA) applications. SFA applications support the automation of sales activities, processes and administrative responsibilities for B2B organizations’ sales professionals. Core functionalities include account, contact and opportunity management. Additional add-on capabilities focus on improving the sales effectiveness of salespeople. Among those capabilities are sales configuration, guided selling, proposal generation and content management, and sales performance management support, including incentive compensation, quota, sales coaching and territory management.
Category: CRM salesforce automation Tags: Magic Quadrant; salesforce automation
by Robert Desisto | July 14, 2014 | 2 Comments
The digital enterprise is increasingly a mobile enterprise. Business users and customers are showing a sharp interest in mobile devices and mobile applications. The future of enterprise applications, both for enterprise workers and consumers, is mobility. We have brought together IT perspectives regarding mobile from across Gartner Research in this comprehensive special report, The Future of Enteprise Applications in Mobility.
Category: Applications CRM ERP mobile Tags: business applications, mobile
by Robert Desisto | July 9, 2014 | 1 Comment
Mobile technology will have the greatest impact on sales organizations since the introduction of the laptop more than 25 years ago. Mobile devices will increase sales force automation adoption and enable new value-added selling processes to improve sales effectiveness. The result will be an easier pathway for sales leaders to achieve revenue and business targets.
On Thursday, July 9th, at 9:00 AM EDT and 12:00 PM EDT, I will be conducting a webinar, Mobile Sales: Strategic Weapon for Meeting Sales Targets.
Key Discussion Topics Include:
- How mobile technology will impact sales force automation over the next three years
- How sales organizations will maximize the business value of mobility
- How mobility will drive sales force automation project planning and implementation
If you have interest in how mobility can reshape your selling organization this is a must see Webinar. Looking forward to seeing you there.
Category: CRM mobile sales Tags:
by Robert Desisto | June 23, 2014 | 2 Comments
I am not saying that SaaS or cloud computing resembles client/server technically but as it relates to maturity, SaaS is not a big deal anymore. Just like client/server, SaaS has gotten to the point where you can find multiple vendors in almost every application category . The cloud is no longer the “great” differentiator vendors would like you to believe it is, because it has become pervasive everywhere. I am not saying there are not business or architectural vendor variations, some of which may have real implications but generally those differences are very difficult for a customer to understand and evaluate. I even thought about not doing the SaaS Hype Cycle this year simply because it has gotten to the point where there are so many technology profiles that could qualify.
There are still some obvious cases such as large scale ERP deployments that are likely not good candidates for SaaS but generally speaking on premises only applications have become more the exception than the rule. This does not imply on premises is a dead delivery model. Issues such as data location, privacy, long-term TCO, and real-time integration performance all still lead many companies to on premises delivery. However, it is a fact that the shininess or glow of SaaS is fading as becomes more ubiquitous as an application delivery model.
Category: Cloud SaaS Software as a Service Tags: SaaS;Cloud Computing
by Robert Desisto | March 4, 2014 | 3 Comments
Microsoft released its latest core CRM offering, Microsoft Dynamics CRM 2013, in September 2013. After discussions with customers who have now had a few months to absorb the release the most impactful elements of the release are:
- Improved user experience
- The addition of more process capabilities
- The launch of the first Microsoft Dynamics CRM mobile application
- New pricing structures
Other updates include improved visualization of reports; platform improvements to improve extensibility, such as real-time workflow and actions designed to extend business process flows; announced server-side integration with Microsoft Exchange (available on-premises to on-premises only; online syncing to Microsoft Exchange is targeted for 2Q14). Microsoft announced new pricing with this release, moving from a flat $44 per user per month to a tiered pricing model ranging from $15 to $65 users per month dependent on usage type (e.g., full read-write access to all objects, read-only access for a subset of CRM-related objects, etc.).
I just published Gartner research, Microsoft Dynamics CRM 2013 Offers Improved Usability, Some Mobility, we analyze the most impactful parts of the Microsoft Dyanamics CRM core 2013 release including the new pricing structures for both on premises and SaaS.
Category: Cloud CRM Microsoft Dynamics CRM SaaS salesforce automation Tags: microsoft, SaaS; Cloud Computing;sales force automation; CRM
by Robert Desisto | February 21, 2014 | 1 Comment
One of the top questions Gartner receives from clients evaluating salesforce.com is, why are salesforce.com services so expensive versus the competition? With the recent introduction of salesforce.com’s Performance Edition (see “Salesforce.com Announces New Comprehensive CRM Edition”), customers who would have purchased Unlimited Edition (no longer available) are paying 25% to 35% higher prices than they would have with Performance Edition. Salesforce.com does offer more functionality in Performance Edition, but not all customers need those capabilities.
Gartner has seen customer evaluations that indicate that salesforce.com can be as much as three times the subscription price versus that of the competition. In some cases, customers assume that if salesforce.com is that much more expensive it must be better. Gartner suggests that customers avoid equating price with value, a trait inherited from consumer buying habits. Functional differences between salesforce.com editions may be minor for particular customer solutions; salesforce.com has continued to hold their premium, particularly for larger enterprises. Over the course of hundreds of evaluations, we asked clients why they would pay such a premium for salesforce.com, and we have come up with five basic conclusions that we will explore in a just published research note (see When, and When Not, to Pay the Salesforce.com Premium). It was clear the customers who did not choose salesforce.com did not place enough importance on these reasons to justify salesforce.com’s price premium. This is research is a must read if your in the vendor selection or contract procurement process with salesforce.com.
Category: CRM salesforce automation salesforce.com Uncategorized Tags: CRM, SaaS; Cloud Computing;, salesforce.com