Rob Addy

A member of the Gartner Blog Network

Entries Categorized as 'Support Value'


Don’t Fall Foul of the Firmware Fallacy!

by Rob Addy  |  January 14, 2013  |  Submit a Comment

Access rights to firmware aren’t completely meaningless yet but they are getting there. Support providers that continue to over rely upon theoretical customer firmware dependency will fail. Proprietary lock-in models only work if your customers believe that the technical chains that bind them are unbreakable. Many don’t believe any more. It’s just like Santa Claus [...]

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Category: Support Value     Tags: ,

Infrastructure Services 2013: Promote your value; Prevent their pain!

by Rob Addy  |  January 9, 2013  |  3 Comments

Infrastructure services providers must change. Today’s business models won’t work tomorrow. The transition will be hard. Some will fail. Providers must deliver demonstrable value, prevent operational and business pain and wage a war on waste to survive. If customer’s see no value; there is no value. Figure 1. The Infrastructure Services Factory of the Future [...]

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Category: Infrastructure Services Support Strategy Support Value Technologies Underpinning Support     Tags: , , , ,

Better sorry than safe?

by Rob Addy  |  December 18, 2012  |  Submit a Comment

Is it better to ask for forgiveness after the fact rather than seek approval ahead of time? It could be argued that the only providers that don’t cause offence are those that don’t do anything. Am I part of a growing minority that finds inactivity more offensive than the occasional mistake? If you are innovating then by [...]

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Category: Support Value     Tags:

The Support Innovators Dilemma

by Rob Addy  |  December 10, 2012  |  1 Comment

Support innovation is non-trivial i.e. hard. So many potential projects… So little time… How can you secure funding to innovate your services if the business still see you as “just” the annuity laden cash cow? Even if you have funding there are still far more questions than answers. How should you utilize your limited resources? [...]

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Category: Support Value Technologies Underpinning Support     Tags: , , , ,

Let Guinness be Your Guide

by Rob Addy  |  October 12, 2012  |  Submit a Comment

The cloud is much more than a mere delivery mechanism. Much much more. Guinness know it. Learn from the liquid velvet creator. I urge every “Something-as-a-Service” provider to watch the following infomercial… http://www.youtube.com/watch?v=URxLYupra5s. It is not an advertisement. It is a road map to success. I delivered a session entitled “To the Point: Releasing SaaS’s True [...]

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Category: Support Strategy Support Value     Tags:

Nigel’s Back! (And this time it’s “Personnel”)

by Rob Addy  |  August 6, 2012  |  Submit a Comment

Most support providers suddenly get squeamish when I ask them what they are doing to actively reduce the internal IT operations labour requirement for their customers. They stare at their feet, start mumbling into their coffee cups and generally do anything to avoid making eye contact. I’m not saying they need a “Sack a Sys [...]

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Category: Support Messaging Support Strategy Support Value     Tags: , , , , , , , ,

Product Support: Fifty Shades of Grey?

by Rob Addy  |  July 9, 2012  |  4 Comments

Damn, it was stiff. He applied some lubrication to aid his entry. Muscles twitching from the strain, he grunted from his exertions. She was being difficult. But her resistance only made his resolve harder. A cold bead of sweat trickled down his back. It was hellishly hot. She was hotter still. But he had a [...]

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Category: Customer Experience Support Value     Tags: , , , , ,

The Build-A-Bear Effect

by Rob Addy  |  May 28, 2012  |  2 Comments

Active involvement in a process makes the process more valuable in the eyes of the participating customer. Just ask Maxine Clarke, the Chief Executive Bear, at  Build-A-Bear. Providing the involvement is initiated and driven by the customer to avoid them feeling that they are doing the provider’s job for them, then customers are likely to [...]

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Category: Support Strategy Support Value Technologies Underpinning Support     Tags:

Demonstrate Value Daily – Make Monthly Metrics Montages Matter!

by Rob Addy  |  May 6, 2012  |  Submit a Comment

Support related reporting packs MUST evolve from backward looking accounts of provider and product failure to include as much detail about what went right as well as what went wrong. Focusing solely on the negatives is best left for those with sadomasochistic tendencies and a love for Leonard Cohen albums. If you regularly present your [...]

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Category: Customer Experience Support Value Technologies Underpinning Support     Tags: , , , , ,

Premium Support – The Only Premium is the Price!

by Rob Addy  |  April 27, 2012  |  Submit a Comment

Premium support offerings should deliver, and be seen to deliver, premium value.  Unfortunately, many don’t. The product support service value proposition is based on 4 foundational elements: Mitigation of the impact of failures i.e. productivity loss minimization Increased availability, improved stability and reliability i.e. reduced risk Achieving a greater return from the technology investment i.e. [...]

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Category: Support Strategy Support Value     Tags: , , ,