Rob Addy

A member of the Gartner Blog Network

Rob Addy
Research Director
3.4 years at Gartner
17 years IT industry

Rob Addy is a research director in Gartner's Technology & Service Provider Research division, focusing on software and hardware support services across EMEA. Mr. Addy also covers the provision of desktop support services in an outsourcing context within the region ...Read Full Bio

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An Ode to Crowdsourcing

by Rob Addy  |  August 9, 2012  |  2 Comments

A while back I brutalized a Kipling classic in the name of Product Support. Well, now it’s Wordsworth’s turn. “I Wandered Lonely as a Cloud” gets a revamp in aid of the myriad of knowledge marketplaces and developer exchanges that are now prevalent across the globe… Talent and expertise are no respecters of creed, geography or race. And it may appear that I am no respecter of poetry either. Once again, I apologize unreservedly to anyone who may be offended by the butchery of this literary gem!

I pondered idly on the cloud
That floats on hype o’er sales and bills,
When all at once I spied the crowd,
A host, of “jobless” ne’er-do-wells;
Inside the app, beneath the code,
Muttering and cursing at their load.
 
Continuous refactoring that refines
Eating Twinkies through the day,
They program never-ending lines
Making margins on Pirate Bay:
Ten thousand saw I on eLance,
Posting their threads in far advance.
 
Wage slaves beside them pranced; but they
Out-did the shackled slaves in glee:
Ace coders cannot help but play,
In such an agile meritocracy:
I gazed–and gazed–but little thought
What wealth the crowd to me had brought:
 
For oft, when at my plans I peep
In vacant or in pensive mood,
They deliver fast and good and cheap
Which is the bliss of multitude;
And then my heart with pleasure fills,
And dances with the ne’er-do-wells.

Micro-sourcing to the crowd via global talent marketplaces is a reality. And yet the true power of the crowd remains untapped. What are the crowd-sourcing use cases within the support context? Provider’s who learn to leverage the power of the collective effectively will have real advantage. How can you embrace the unwashed un-blinkered masses? How can you harness and direct the raw intellectual power of the collective? How can you get the ne’er-do-wells to do your bidding? These are some of the big questions that every support provider needs to answer.

TRKFAM…

2 Comments »

Category: Support Strategy Technologies Underpinning Support     Tags: , , , , ,

2 responses so far ↓

  • 1 Stan   August 9, 2012 at 11:20 pm

    As providers of micro-sourced crowd labor, we at Ziptask are fully supportive of such a creative interpretation of industry trends. Quality is achievable in scale. Just give it a try. http://www.ziptask.com

  • 2 Dallas thompson   October 1, 2012 at 2:45 pm

    Utilizing gamification and a rank and reputation to motivate passionate brand advocates (who often know your own products than you do) is a reality and saving technical support organizations across the glob millions of dollars. http://www.lithium.com/pdfs/books/lithium-success-book.pdf

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